frog, Consultant / Senior Consultant - Marketing Strategy & Transformation

Capgemini Invent · Atlanta, GA · 1 mo ago

Marketing$100k–$160k/yrFull-time

About the role

frog, part of Capgemini Invent, partners with customer-centric enterprises to drive sustainable growth by building and orchestrating experiences at scale—powered by data and technology. We invent market-defining business models, products, services, and brand experiences that touch hearts and move markets. Joining frog means becoming part of the “pond,” a global network of studios with strong in-person and virtual cultures. Our teams are curious, collaborative, and courageous, united by a shared passion for improving the human experience.

Responsibilities

Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
Partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes
Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes

Requirements

A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact. Required Experience And Capabilities:

3-7 years of relevant experience in consulting, digital services, or industry roles
Proven ability to lead workstreams and deliver engagements independently, end-to-end
Strong expertise in marketing operating model design and implementation
Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe), customer data, segmentation, and personalization, omnichannel engagement and campaign execution
Experience working across strategy, data, and technology teams
Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
Experience managing and developing team members
Bachelor’s degree required; advanced degree (e.g., MBA) preferred

Skills

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI-augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI-driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

Qualifications

You demonstrate a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact. Required Experience And Capabilities:

3-7 years of relevant experience in consulting, digital services, or industry roles
Proven ability to lead workstreams and deliver engagements independently, end-to-end
Strong expertise in marketing operating model design and implementation
Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe), customer data, segmentation, and personalization, omnichannel engagement and campaign execution
Experience working across strategy, data, and technology teams
Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
Experience managing and developing team members
Bachelor’s degree required; advanced degree (e.g., MBA) preferred

Skills + Experience

Pay

The base compensation range for this role in the posted location is: $100,000 - $160,000. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction. These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity. It is not typical for candidates to be hired at or near the top of the posted compensation range. In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include: Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick LeaveMedical, dental, and vision coverage (or provincial healthcare coordination in Canada)Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)Life and disability insuranceEmployee assistance programsOther benefits as provided by local policy and eligibility