frog, Consultant / Senior Consultant - Marketing Strategy & Transformation

About the role

frog, part of Capgemini Invent, partners with customer-centric enterprises to drive sustainable growth by building and orchestrating experiences at scale—powered by data and technology. We invent market-defining business models, products, services, and brand experiences that touch hearts and move markets. Joining frog means becoming part of the “pond,” a global network of studios with strong in-person and virtual cultures. Our teams are curious, collaborative, and courageous, united by a shared passion for improving the human experience.

Responsibilities

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes

Qualifications

• Strong AI literacy, including core AI and generative AI concepts, and experience working in AI-augmented ways of working to enhance research, analysis, and solution development
• Proven ability to lead workstreams and deliver engagements independently, end-to-end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe), customer data, segmentation, and personalization, omnichannel engagement and campaign execution
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
• Experience managing and developing team members

Skills

• A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact
• Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
• Familiarity with agile marketing practices and innovation frameworks
• Additional consulting or advisory experience

Pay

The base compensation range for this role in the posted location is: $100,000 - $160,000.

Schedule

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws.