Freelance Executive Producer - Experiential Luxury Automotive

Overview

Tomorrow is partnering with an independent creative agency delivering high-profile experiential programmes for a leading premium automotive brand. They are looking for a freelance Executive Producer to set the production vision, operational standards and delivery approach across a portfolio of complex experiential projects. This is a senior leadership position encompassing production oversight, financial performance, team development, risk management and the overall health of the account from a production perspective.

Working closely with Creative and Account leadership, you will ensure ambitious ideas are both visionary and executable. You will also serve as the senior production leader on-site for flagship programmes, providing calm, decisive leadership to clients, partners and internal teams. Depending on the project, you may oversee a wider team of producers or take a more hands-on role in the day-to-day delivery.

What You'll Do

• Establish scalable production systems, standards and ways of working across the account.
• Provide senior oversight across multiple concurrent experiential programmes and live activations.
• Act as the senior authority on production feasibility, innovation and executional excellence.
• Anticipate project requirements, identify potential challenges and guide teams towards effective solutions.
• Serve as the senior production leader on-site for major activations and live events.
• Act as the central escalation point for critical production decisions.
• Maintain a calm, confident and solutions-focused presence during high-pressure, time-sensitive situations.
• Provide clarity and reassurance to clients, partners, vendors and internal teams throughout delivery.
• Hold ultimate accountability for portfolio-level budget performance and margin protection.
• Oversee project forecasting, staffing strategies and resource allocation, supporting the Director of Experiential Production.
• Help identify and secure freelance production talent and specialist vendor partners when required.
• Balance creative ambition with operational, financial and practical considerations.
• Act as the senior production voice within client engagements, leading conversations around scope, investment, risk and execution strategy.
• Build trusted, long-term client relationships through consistency, transparency and strong production leadership.
• Lead, mentor and develop producers across different levels of seniority.
• Define and reinforce production best practices, accountability standards and expectations.
• Develop succession plans and strengthen the agency's wider production capabilities.
• Anticipate and mitigate production, financial, safety and reputational risks.
• Uphold consistently high standards across craft, safety and operational integrity.
• Lead post-programme evaluations, translating key learnings into meaningful improvements across future projects.
• Foster a collaborative, respectful and accountable culture across the agency.
• Remain a hands-on production leader who is comfortable managing teams while contributing directly when required.

What You'll Bring

• 12+ years of progressive experience within experiential marketing, live events, integrated production or a closely related discipline.
• Significant experience operating in an Executive Producer or equivalent senior production leadership role.
• A proven track record of leading large-scale, high-profile experiential programmes and live events.
• The ability to oversee several complex projects simultaneously while maintaining visibility across budgets, teams, timelines and risks.
• Strong commercial acumen, including portfolio-level financial management, forecasting and margin protection.
• Extensive experience developing production strategies, operational systems and scalable ways of working.
• Excellent client-facing skills, with the credibility to advise and influence senior stakeholders.
• The confidence to lead conversations around project scope, investment, feasibility, risk and execution.
• A calm, decisive leadership style and the ability to inspire confidence in high-pressure environments.
• Strong on-site leadership experience, including acting as the senior escalation point during flagship events and activations.
• A sophisticated understanding of production feasibility, suppliers, staffing, safety and operational delivery.
• Experience recruiting, managing, mentoring and developing multidisciplinary production teams.
• The ability to balance ambitious creative ideas with commercial realities and executional requirements.
• Strong judgement, attention to detail and an uncompromising approach to quality.
• A collaborative, respectful and solutions-oriented approach to working across Creative, Account and Production teams.
• The willingness and ability to remain hands-on, adapting your level of day-to-day involvement to the needs of each project.
• Experience delivering work within the automotive, luxury or premium consumer space would be highly advantageous.