Franchise Business Coach

About the Role

The Franchise Business Coach supports and coaches Snap Fitness franchisees to ensure consistent operational excellence and alignment with company goals. This role guides franchise owners through both pre-opening and ongoing operations, helping them improve membership sales, financial performance, operational efficiency, and member experience. The position requires a deep understanding of Snap Fitness systems, platforms, and operational standards, as well as the ability to build strong relationships with franchisees to help grow their businesses, develop their teams, and foster a strong club culture.

Responsibilities

• Determine pre-opening and ongoing operational needs for each franchisee and provide related training, follow-up, and general assistance.
• Deliver consistent coaching aligned with Snap Fitness operational standards, brand values, and business goals.
• Provide strategic and tactical support to franchisees to help them grow financially and build a positive internal culture.
• Share personal training and staffing best practices to enhance member experience and improve club performance.
• Develop deep familiarity with Snap Fitness operations, systems, and platforms, including club management systems and digital tools used within clubs.
• Guide franchisees on how to best utilize these platforms for efficiency, engagement, and growth.
• Train new franchisees during the pre-opening process and support ongoing operations with regular touchpoints.
• Understand and analyze KPIs (Key Performance Indicators) to identify trends, uncover root causes of poor performance, and recommend solutions.
• Stay current on industry and business trends to continuously provide forward-thinking guidance.
• Conduct research on regional competitor landscapes to support strategic positioning and club success.
• Execute effective communication initiatives including online meetings, written reports, newsletters, and verbal updates to maintain alignment and engagement across the franchise community.
• Maintain strong, professional relationships with franchisees while holding them accountable to brand standards.
• Complete regularly scheduled in-person visits to clubs in your assigned district to deliver live coaching, operational feedback, and brand updates.
• Ensure compliance with Snap Fitness brand standards, policies, and procedures.
• Document all coaching sessions and club visits within FranConnect to maintain clear records of performance, compliance, and support provided.
• Perform other job-related duties as assigned to support the success of the broader business objectives.

Requirements

• 4-year degree in Business or a related field (preferred).
• 5+ years of proven accomplishments within the franchise industry or fitness arena.
• Experience with multi-unit leadership is desired.
• Must be able to speak passionately and knowledgeably about the Snap Fitness brand and business.
• Must demonstrate discipline, professionalism, and a competitive spirit.
• Ability and willingness to travel up to 70% of the time.

Skills

• Operational & Industry Expertise: Deep understanding of fitness club operations, franchise business models, and service delivery standards. Familiarity with Snap Fitness systems, including club management platforms, CRM tools, and reporting dashboards.
• Coaching & Leadership: Strong leadership and interpersonal skills to inspire and influence franchisees. Ability to lead through coaching, not authority, and to foster ownership and accountability. Customer-focused with a commitment to improving member and franchisee experiences.
• Strategic Thinking & Business Acumen: Strong problem-solving and analytical abilities to identify opportunities and address challenges. Business-savvy with the ability to provide data-driven insights and performance improvement strategies. Results-driven mindset focused on achieving measurable growth and operational excellence.
• Communication & Collaboration: Exceptional communication skills—both written and verbal. Skilled in delivering presentations, conducting training sessions, and writing operational materials. Ability to work cross-functionally and collaboratively with internal teams and external stakeholders.