Fractional PR Consultant – B2B SaaS & Communications

About the role

Tarmack is building a modern communications platform for businesses, helping companies manage customer calls, messaging, and international numbers with less operational friction. Headquartered in Bengaluru, Tarmack is expanding its presence in the U.S. market and is looking to strengthen its brand visibility and communications strategy with U.S. customers, media, and industry stakeholders.

We are looking for a senior freelance or fractional PR Consultant with strong experience in U.S. B2B technology PR, particularly across SaaS, cloud communications, telecom, CX/contact-center technology, API platforms, or related infrastructure. This is a hands-on strategic and execution-focused role. You will work directly with Tarmack's founders to develop the U.S. market narrative, identify compelling story opportunities, and lead targeted earned-media outreach. The engagement will begin with a 3-month pilot, with approximately 10–20 hours per week and the possibility of extension based on results and mutual fit.

Responsibilities

• PR Strategy & Positioning: Develop a clear and compelling U.S. market narrative and messaging framework; identify relevant market categories, competitive positioning, and differentiation opportunities; translate product capabilities and customer outcomes into compelling, journalist-ready story angles; align PR strategy with the company's U.S. go-to-market objectives.
• Media & Analyst Relations: Build and maintain a targeted network of U.S. journalists, editors, newsletter authors, podcast hosts, and industry analysts; develop and execute personalized media outreach for product launches, customer stories, company announcements, industry data and insights, founder thought leadership; identify relevant commentary opportunities for company founders; pursue contributed articles, interviews, podcasts, and other relevant thought-leadership opportunities; build relationships with relevant technology, SaaS, telecom, startup, communications, and customer-experience media.
• PR Campaigns & Content: Design and execute 1–2 targeted PR campaigns during the initial pilot period; develop and refine press releases, media pitches, founder biographies, Q&A documents, contributed articles, and supporting PR materials; work closely with Marketing and Product teams to align PR activity with product launches and go-to-market initiatives; develop story angles that connect technology capabilities with relevant market trends and customer outcomes.
• Reporting & Optimization: Provide regular reporting on media outreach, opportunities, responses, coverage, and campaign performance; track relevant referral traffic and