Digital PR Specialist

Accountabilities

• Support the execution of digital PR campaigns designed to increase brand awareness, improve search visibility, and create meaningful engagement across online channels.
• Execute digital PR and community engagement strategies aligned with client goals, including brand awareness, reputation management, traffic growth, and search visibility.
• Conduct market research, monitor industry trends, and analyze competitor activity to identify campaign opportunities.
• Support client onboarding, campaign setup, audience research, and strategic planning activities.
• Build targeted media, influencer, blogger, and community contact lists.
• Support outreach efforts to earn media coverage, backlinks, mentions, and online engagement.
• Create and maintain relationships with online communities, influencers, partners, and brand advocates.
• Collaborate with designers, videographers, SEO specialists, and content teams to create impactful campaign assets.
• Track campaign performance using analytics platforms and digital marketing tools.
• Analyze results and optimize strategies to improve campaign effectiveness, visibility, and return on investment.
• Stay informed on digital PR, SEO, GEO, social media trends, and changes in online consumer behavior.
• Contribute creative ideas for new campaigns, engagement opportunities, and emerging digital strategies.
• Collaborate cross-functionally to support integrated marketing initiatives.

Requirements

• The ideal candidate is an enthusiastic digital marketing professional with experience in public relations, media outreach, and social media strategy.
• They should be comfortable working in a fast-moving environment while balancing creativity, analytical thinking, and relationship-building.
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• 1-2+ years of experience working in media relations, digital PR, social media, or a related agency or in-house environment.
• Proven experience creating engaging social media content.
• Experience pitching media and successfully earning coverage or online mentions.
• Understanding of digital marketing principles, online business trends, and evolving communication channels.
• Strong written and verbal communication skills.
• Excellent organization and time-management abilities.
• Able to manage multiple projects while maintaining attention to detail.
• Strong critical thinking and problem-solving skills.
• Able to work effectively both independently and collaboratively.
• Proficiency with Microsoft Word, Excel, and PowerPoint.
• Familiarity with digital marketing tools such as SEMrush, Writesonic, Sprout Social, Meltwater, Rival IQ, or similar platforms is a plus.

Benefits

• Competitive base salary range of $58,000-$65,000 depending on experience and skills.
• Eligibility for a discretionary annual bonus of up to 10% of annual salary.
• Remote work opportunity within the United States.
• Comprehensive medical, dental, and vision coverage options.
• Flexible paid time off program.
• Paid parental leave benefits.
• Health Savings Account and Flexible Spending Account options with employer contributions.
• Employer-paid short-term disability and life insurance coverage.
• Employer-paid virtual healthcare support.
• Wellness resources, including access to mental health and wellbeing programs.
• Retirement plan with employer-sponsored 401(k) and Roth option.
• Home office technology stipend for remote employees.
• Optional benefits including pet insurance and supplemental coverage options.
• Career development opportunities with a clear progression path within digital PR and marketing.