PR Consultant

About the role

Apothékary is seeking a part-time PR consultant to secure earned media placements tied to hero products, new launches, thought leadership, and preparation for holiday gift guides and "best of" lists.

Responsibilities

• Deliver one major placement per month tied to brand story, founder (Shizu), or a hero product (Blue Burn, Wine Down, Take the Edge Off).
• Maintain a weekly pitching cadence, targeting 5 personalized pitches to a curated media list each week (no mass blasts).
• Manage weekly product sampling and mailers to press, podcast hosts, and media-adjacent tastemakers.
• Build and maintain an editorial calendar around seasonal wellness moments (Dry January, New Year resets, summer wellness, holiday gifting).
• Maintain and grow relationships with tier-1 and tier-2 wellness, lifestyle, and beauty press.
• Source founder byline opportunities, award submissions, and "best of" roundup placements.
• Provide monthly reporting on placements secured, impressions/UVM, sentiment, and share of voice vs. competitors.
• Flag any coverage or quotes that risk disease-claim language before publication.
• Report on misses, including pitches sent, response rate, and reasons for passes.
• Package every placement for reuse: pull quote, logo asset, and link delivered to the content team within 48 hours for site press bar, paid whitelisting, and creator briefs.

Requirements

• 3-5+ years of consumer PR experience with a proven earned-media portfolio (not just agency management), ideally in wellness, beauty, CPG, or supplements.
• Active, current relationships with tier-1 and tier-2 wellness, lifestyle, and beauty press, podcast hosts, and familiarity with "best of" or gift guide/awards cycles.
• Strong skills in personalized pitch writing, editorial calendar planning, and founder byline development.
• Working knowledge of FDA/DSHEA structure-function claim rules, with the ability to flag disease-claim risk in coverage before it runs.
• Remote work opportunity, but LA or NYC-based (or strong LA/NYC media relationships) preferred.

Benefits

• Monthly retainer of $3,000.
• Monthly product stipend.