Founding Sales Development Leader

About the opportunity

We're hiring our first Founding Sales Development Leader to build, lead, and scale a world-class SDR organization. You'll inherit a growing team, diagnose and optimize current processes, and establish the playbook that defines how Pallet generates pipeline at scale.

Why this role is different

• Be the first Founding Sales Development Leader at Pallet, coaching and developing a growing team of SDRs
• Build and communicate a clear vision for SDR excellence as you scale Pallet's outbound engine
• Serve as a bridge between strategy and execution, ensuring SDRs contribute directly to company goals
• Lead as a player-coach, personally prospecting alongside the team and setting the standard for execution
• Help shape the future of Sales Development at Pallet with a clear path to senior leadership as the company scales

How you will make an impact

• Diagnose and optimize the current SDR motion, defining strategy and goals to meet short- and long-term pipeline targets
• Build the playbook for SDR excellence, from activity metrics and messaging to culture and accountability
• Coach and develop SDRs through structured 1:1s, call reviews, feedback loops, and skill-based training across prospecting, objection handling, and qualification
• Align with Marketing and Sales on ICPs, campaigns, and messaging to ensure every outbound motion ties directly to revenue goals
• Track team performance through key metrics including meetings booked, pipeline generated, conversion rates, and activity quality
• Lead from the front by personally prospecting, refining scripts, and modeling persistence and quality for the team
• Recruit, onboard, and develop future SDR talent as the organization grows

Preferred experience

• 5+ years of B2B SaaS or technology sales experience, including 2+ years leading SDR or BDR teams
• Proven success building or scaling outbound programs that consistently exceed pipeline targets
• Experience coaching and developing early-career sales talent into top performers
• Strong understanding of outbound prospecting, account prioritization, and multi-channel outreach strategies
• Proficiency with Salesforce, HubSpot, Outreach, Apollo, Sales Navigator, and other modern sales tools
• Analytical and systems-oriented, using metrics and dashboards to improve team performance
• A hands-on player-coach who leads with energy, accountability, and a high-performance mindset
• Excited to work in a fast-paced, highly ambitious startup environment

Compensation

The estimated salary range for this role is $190,000 - $250,000 OTE, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Benefits

• Health, Vision, and Dental benefits
• Flexible PTO
• Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Paid parental leave to support growing families
• Yearly learning and development stipend
• Commuter benefits for Bay Area employees
• Uber ride stipend if you ever have to work late in the office
• Remote office home stipend to get you comfy in your space
• Daily catered lunches provided
• Onboarding trip to San Francisco HQ if you work remotely
• Monthly happy hours
• Annual Company Offsites; our last one was in Palm Springs CA 🌴

Workplace Policy

We are an in-person company. Our offices in San Francisco and New York City are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Equal Opportunity

Pallet is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.