Founding GTM Lead

About the role

We are looking for a Founding GTM Lead to build our growth function. This role will involve building the AI-powered GTM engine, running growth experiments, translating technical AI into compelling narratives, designing and executing campaigns, and owning the numbers.

Responsibilities

• Build the AI-powered GTM engine
• Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs / LLM APIs
• Run growth experiments
• Ship daily, measure weekly, kill what doesn't work
• Translate technical AI into compelling narratives
• Design and execute campaigns end-to-end
• Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies
• Own the numbers
• Define CAC, LTV, and funnel conversion
• Build dashboards
• Refine strategy based on data, not vibes
• Partner across the company
• Work with product, sales, and deployment so GTM programs align with our ICPs, sales workflows, and what we're actually shipping

Requirements

3–8 years in marketing, growth, or GTM — ideally at early-stage or high-growth startups where you wore many hats. AI-native workflow builder. AI tooling is your daily workbench. You've shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write. You know your way around an API even if you don't write production code. System builder. You've designed and scaled a marketing system from scratch — automation, attribution, integrations, the whole stack — not just managed one someone else built. Sharp translator. You've turned technical product details into customer-facing narratives that converted. Range. You're equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.

Qualifications

• A background in growth marketing, product marketing, or demand generation
• Familiarity with GovTech, compliance, or federal contracting ecosystems
• A background in government contracting, the military, or the intelligence community

Skills

• AI-native workflow builder
• Sharp translator
• Range

Benefits

• Medical, vision, and dental coverage
• Unlimited PTO
• Brooklyn Navy Yard office, 3+ days a week in person

Pay

$140,000 – $190,000 base salary

Schedule

Hybrid (3+ days/week in office)