Founding GTM (evangelist)

The Role

We're calling this role Founding Evangelist for a reason. This isn't GTM or sales in the conventional sense. We're convincing geriatricians, social workers, nurses, population health leaders, and health system executives to entrust us with their most vulnerable patients. The only way that works is if the person across the table believes, in their bones, that we will care for those patients better than anyone else.

Evangelism is the right word because the work is half conviction, half craft. From day 1, you own the health system referral engine. This is an IC-first role. That means mapping out the ecosystem of partners: who refers, who champions, and what each persona cares about. You'll build and run outreach to new health systems in New York, New Jersey, and in our national expansion. You'll build the playbook... and invent what hasn't been done.

• From classic BD: stakeholder mapping, in-services, executive relationships.
• To the most unconventional ways to stand out and scale.

Who You Are

• Partners trust you fast. You genuinely give a damn about this mission and people can feel that.
• You are absolutely relentless, but never transactional. You play the long game.
• You'll engineer an introduction over weeks or find the most unconventional way in. You treat "no" as information, not an answer.
• You move people not by pushing harder but by understanding them better.
• You're a builder. You thrive bringing clarity to ambiguity.
• You're rigorous about what's working and what's not. You track your own metrics and iterate without being told.

What We Value

• We don’t leave the 20% behind, because that applies to someone’s mother. Quality isn’t a constraint we tolerate on the path to growth. Quality is the strategy.
• Collaboration must be an accelerant. Not everything will be collaborated on and that's fine. We assume good intent always and push the ball forward.
• We celebrate human. Humans are at the heart of everything we do: every product decision, every Hero we choose to hire, every person we bring onto the team. For us, empathy is fuel to move with urgency because we know every single day matters for those we serve.
• We look for missionaries not mercenaries. Enjoy the uphill. Wrestling problems this hard, in an industry this broken, is a privilege most people never get. We’re excited for the summit but the joy is in the climb: figuring out how to take down the beast, one foot in front of the other.