Founding GTM

About the role

As our Founding GTM, you'll define the strategy, co-author the playbooks, and close the deals that turn early traction into a repeatable revenue engine—working directly with the CEO. We're entering a new phase: our AI agents are 10x-ing how creator marketing gets executed, and Passionfroot is becoming the go-to place for top tech brands to run creator-led GTM. We're growing 13x YoY, profitable, and our customers include Replit, Figma, ElevenLabs, Cursor, and more.

What’s different about selling Passionfroot:

• $0–7M annualized revenue with no sales team—you're stepping into proven, inbound-driven demand
• 30-day close cycles—fast deals, fast feedback, fast wins
• The best ICP: marketing and growth teams who want to try new things
• You sell to the best, most forward-leaning companies in tech—Replit, Figma, ElevenLabs, Cursor, and more
• AI-native sales motion—you'll use AI to do the work of a much bigger team

Responsibilities

• The full sales cycle—pipeline, pitch, negotiation, close, expansion
• Building the systems that triage our high inbound volume and surface top customers early
• Trusted relationships with marketing leaders at leading tech brands and agencies
• The sales playbook—you'll co-author it, find the bottlenecks, and make it repeatable
• Voice of the customer back into product, positioning, and roadmap
• Hosting events with top marketing leaders (think NY & SF Tech Weeks) to build pipeline

Requirements

• Ideally based in New York and excited to be part of a small, high-impact founding GTM team
• 5+ years in B2B sales and/or customer success, ideally selling to marketers or growth teams
• Full-cycle ownership: comfortable owning deals end-to-end in a fast-moving, ambiguous environment
• Builder mindset: you don’t just follow playbooks, you create them; you enjoy building systems, automations, and scalable processes from scratch
• AI-native: comfortable using AI tools (e.g., Claude Code or similar) to automate workflows, improve productivity, and rethink how sales gets done
• Relationship-driven: proven ability to build strong, long-term relationships with customers and consistently exceed targets
• Strong communicator: exceptional written and verbal communication skills, with the ability to influence senior stakeholders
• Analytical: comfortable working with data, identifying patterns, and making data-driven recommendations
• Ownership & ambition: highly resourceful, proactive, and energized by operating in a fast-paced, zero-to-one environment

Nice to haves

• Experience selling GTM and marketing software, advertising, media, or sponsorships
• Existing relationships with marketers at high-growth or enterprise tech companies

Benefits

• Competitive compensation: base salary $140K–$170K + equity (OTE $220K–$250K)
• Health benefits: 100% coverage of employee health insurance premiums
• Fun team off-sites: past locations include Barcelona, Mallorca, South of France, Berlin, and Tuscany
• Tools & workspace: latest Apple hardware