Founding Growth & Marketing Lead
About the Role
Cozmo AI is seeking a marketing leader to take ownership of the entire marketing funnel, from messaging and positioning to growth and GTM organization. You'll work closely with the founders to understand the product, customers, and market, and then build and execute a comprehensive marketing strategy. Within 10 days, you should have a deep understanding of our customers, rewritten our product messaging, established a weekly content and outreach rhythm, and identified the most effective channels for generating qualified leads.
Responsibilities
- Messaging and Positioning: Conduct customer interviews, rewrite website, deck, outreach, and product copy in customer language.
- Brand and Content: Manage LinkedIn, blog, video, case studies, and event materials. Produce content using AI tools and direct the social media manager.
- Funnel and Growth: Own the entire funnel, from first touch to booked meeting. Set up tracking, run outbound and paid experiments, and optimize for qualified leads.
- GTM Organization: Translate CEO's plans into a calendar of launches, campaigns, events, and outreach. Run weekly GTM reviews.
- AI Agents and Tooling: Build and manage AI agents and automations for marketing. Become the company's most fluent Claude user.
- Product Input: Provide market insights to inform product decisions and write in-product copy.
- Updates and Narrative: Draft weekly customer and investor updates, ensuring consistent messaging across all channels.
Requirements
- Experience as the first or only product/marketer, ideally at an early-stage startup.
- Strong writing skills with a portfolio piece that drove results.
- Ability to analyze funnel data and explain performance changes.
- Daily use of Claude or similar AI tools, with experience building agents or automations.
- Proficiency in creating short videos using AI tools.
- Exceptional organizational skills, able to turn chaos into structured plans and hold others accountable.
Qualifications
- Bonus: Experience selling or marketing into insurance, claims, restoration, TPAs, or relationship-driven industries.
Not a Fit If
- You need a detailed brief before starting.
- You prefer to focus on only one aspect of marketing (brand, content, growth, or ops).
- You'd rather manage an agency than produce the work yourself.
How We Work
Six-day workweeks with a Saturday all-hands meeting. You'll report directly to the CEO and work closely with the founders.
How to Apply
Submit the following:
- A video you created that drove measurable results, along with the specific outcome.
- An example of an AI agent or automation you built and its impact.
- A 200-word response on how you'd convince a Florida restoration company owner to take a call with us.
Shortlisted candidates will complete a 72-hour assignment and present it live to the founders.