Founding Growth & Brand Lead

Growth & Acquisition

• Manage and improve paid acquisition across Google, Meta, LSA, and other channels
• Improve landing pages, conversion funnels, and attribution
• Develop experiments to improve lead quality and customer acquisition cost
• Work closely with leadership to identify growth opportunities and bottlenecks

Creative & Brand

• Source and manage photographers, videographers, designers, freelancers, and agencies
• Maintain a high bar for visual quality and brand consistency
• Help shape the voice, positioning, and identity of Electric Air
• Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding

Website & Funnel Optimization

• Own and improve the website experience
• Create and iterate on landing pages
• Improve top-of-funnel conversion and attribution systems
• Work with engineers and contractors to ship quickly

Local Brand Presence

• Support partnerships, events, workshops, and community presence
• Develop systems for reviews, referrals, and neighborhood density

Content & Storytelling

• Turn real installs and customer experiences into compelling marketing
• Communicate technical concepts simply and elegantly
• Build systems for collecting photos, videos, testimonials, and install stories