Founding Growth Marketing Lead

About the Role

Spoks is growing by attracting Shopify merchants through ads, offering them a simpler and more affordable way to run email and SMS marketing. Meta is our primary acquisition channel, and we’re looking for someone to lead the next chapter of our growth. You’ll work directly with the founder, manage campaigns, and decide where to invest next. This role is ideal for someone who has built an agency, grown businesses for clients, or wants to apply their experience to a single company and see compounded results.

Responsibilities

• Paid Acquisition: Run and optimize Meta and Google Ads, manage budgets, test creatives, and explore new advertising channels when opportunities arise.
• Signup and Customer Journey: Improve landing pages, signup funnels, onboarding emails, automations, and lifecycle campaigns to convert more visitors into paying customers and retain existing ones.
• Search, Social, and Discovery: Lead SEO and answer engine optimization, develop a presence on Reddit and social channels with useful content, and ensure merchants find Spoks through search and AI answers.
• Referrals, Partnerships, and Affiliates: Build programs to encourage customer referrals, recruit affiliates, and establish partnerships that drive recurring customer acquisition.
• Spoks.com: Maintain and update the website, including product messaging, landing pages, articles, customer stories, and partner pages.
• Content with a Purpose: Collaborate with the Content Producer on ads, videos, articles, and social content, ensuring it reaches the right audience.
• Measurement: Track spending, activity, acquisition costs, and retention. Work with engineering to ensure accurate server-side tracking and attribution.

Qualifications

• Experience running Meta and Google Ads, with a clear understanding of spending decisions and results.
• Knowledge of the entire customer journey, from discovery to repeat use, and the ability to identify and address drop-off points.
• Strong writing skills, creative judgment, and the ability to turn ideas into live campaigns or pages.
• Ability to manage existing campaigns while launching new initiatives.
• Skill in deciding when to handle tasks independently and when to bring in specialists, with clear briefing and follow-through.
• Comfort with launching MVPs, learning from feedback, and iterating for improvement.
• Proficiency in using AI tools like Claude Code and Codex for tasks such as building landing pages, analyzing campaign data, and automating work.

Who We're Looking For

You may have run your own marketing agency, held a senior hands-on agency role, or built and grown a business yourself. Perhaps you aspire to become a founder one day. What matters is that you’ve taken responsibility for growth and can demonstrate your achievements.

Tell Us What You've Grown

Share a story about a business, product, or campaign you helped grow. Where did it start, what did you personally do, and what changed? Include an example of something that didn’t work and what you learned from it.

About Spoks

We’re challenging established players like Klaviyo and Mailchimp with email and SMS marketing built for Shopify, a mobile app, and AI that simplifies merchant workflows. Hundreds of paying stores already use Spoks, and we’re growing fast. Our goal is to reach 100,000 customers with a lean team.

Working at Spoks

• Location: Hybrid in Austin, TX (3+ days in office weekly).
• Time Off: 15 paid vacation days, 10 company holidays, and 5 paid sick days annually.
• Insurance: Medical, dental, and vision coverage.
• Retirement: 401(k) employer match up to 4% of eligible pay.
• Team Activities: Annual offsites (next up: Norway with fjords, good food, and optional sauna/ice-cold sea dip).
• Equipment: Work computer and necessary tools provided.

Compensation

$120,000–$150,000 annual base salary, with flexibility to exceed for exceptional candidates. Bonus and equity opportunities available.