Founding Growth Lead, Paid Marketing
About Titan
Despite decades of innovation in money, the most important consumer money domain remains largely untouched: wealth management. Legacy Wall Street institutions still dominate private wealth, gatekeeping their services behind extremely high minimums, janky user experiences, and layers of fees. They are, in our opinion, the “final boss” of consumer fintech. Our belief: every American deserves an elite wealth team navigating their capital, delivered at the cost and speed only humans working in harmony with AI can unlock. At heart, we’re a small pack of hard‑working rebels operating at the intersection of engineering craft and high‑stakes financial precision. Every person here is a calibrated bet on what we’re building next. Our mission is to rebuild what a wealth management firm means, from the ground up, brick by brick, leveraging technology across the entire stack, so that AI lets one wealth advisor deliver what used to take a team, serving clients a Wall Street team never could have reached. We’re backed by a16z and Sam Altman, and currently power over $1 billion in assets under management.
Why Join Titan
- For the right person, this will be one of the most rewarding roles they ever have – a legacy‑defining vision to bring private wealth to every pocket.
- Outsized decision making: a small team where every hire is precise and each role carries real weight, allowing your decisions to shape the company.
- Built in person, in the trenches: a high‑touch, high‑tempo group that works side‑by‑side, with founders actively involved daily.
- Ownership in every sense: competitive cash and well‑above‑market equity, rewarding exceptional talent generously.
- World‑class backing: investors who share the bold vision, including a16z, General Catalyst, Accel, Y Combinator, Sam Altman, Paul Graham, and more.
About the role
Titan is looking for a Founding Growth Lead to own paid marketing and become the driving force behind our next stage of B2C growth. You’ll decide which channels to bet on, build the campaigns that prove them out, and turn what works into a repeatable acquisition engine while keeping a sharp eye on cost efficiency. This isn’t a budget‑spending role; you’ll own programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website, and you’ll be equally comfortable setting strategy and getting hands‑on with execution—creative, ad iteration, dashboards, and the plumbing that makes it all work. You’ll bring a scrappy builder’s mindset: set up the tool, automate the workflow, ship the first campaign, and find the partner who helps you move faster. Using a lean stack, you’ll create leverage for yourself, because at this stage, you’re the team.
Responsibilities
- Determine and test new paid channels for a high‑trust, longer‑conversion B2C product; the strategy must reflect the complexity beyond simple ecommerce.
- Execute end‑to‑end: creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup.
- Build and refine the full funnel—paid acquisition, lifecycle touchpoints, and website conversion—as one connected system.
- Set efficient cost targets and hold the line on them as you scale.
- Move fast without a team around you; build the tools and workflows that let you punch above a team of one.
Requirements
- 4+ years in growth or performance marketing, ideally having joined a B2C startup and seen it scale; not just running Facebook and Google at large scale, but having built the strategy from scratch.
- A track record of testing and standing up new paid channels from zero, not just optimizing an existing one.
- Deep comfort with numbers; you monitor performance daily and can speak fluently to what’s driving it.
- Experience with high‑trust, longer‑cycle products where conversion isn’t a single click (e.g., a phone conversation is often part of the journey), a plus.
- A builder’s instinct: you’d rather automate a workflow yourself than wait for someone else to build it.
Compensation
Compensation Range: $150K – $215K