Founding Executive Director (New Private-Pay Assisted Living) – Brooklyn

Location: Brooklyn, NY | Full-Time | Exempt (Salary)

About Us

We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose.

The Role

The Executive Director is the operator of the building: accountable for overall operations, resident and family experience, team culture, compliance readiness, and financial performance. You will partner closely with Sales/Marketing to drive occupancy and reputation—ensuring the community is always “tour ready,” service standards are consistently high, and move-ins are operationally seamless.

Responsibilities

• Leadership & Culture
  • Partner with the Talent Acquisition team to hire, develop, and retain a high-performing team across departments (resident services, dining, housekeeping, maintenance, activities, admin).
  • Set expectations, coach performance, and create a hospitality-driven culture rooted in accountability and respect.
  • Lead daily priorities, department head meetings, and cross-functional execution.
• Resident & Family Experience
  • Own the resident experience end-to-end: service standards, responsiveness, communication, and service recovery.
  • Ensure programming, dining, cleanliness, and customer service align with a private-pay expectation.
  • Maintain strong relationships with residents/families and resolve concerns quickly and professionally.
• Occupancy & Reputation (Sales Partnership)
  • Partner with Sales/Marketing on lead management, tour readiness, conversion, and move-in readiness.
  • Participate in pipeline reviews, sales huddles, and community events that drive visibility and referrals.
  • Build relationships with local referral partners and community stakeholders.
• Operations, Compliance & Risk
  • Ensure the community operates in compliance with all applicable NY regulations and internal policies.
  • Oversee documentation standards, safety practices, staffing coverage, and operational readiness.
  • Maintain survey readiness at all times.
• Financial & Business Management
  • Own expense discipline, labor management, vendor oversight, and budget performance.
  • Monitor key business metrics and take action to improve results.

Requirements

• 5+ years of senior leadership experience in private-pay assisted living, senior living, hospitality-forward healthcare, or a comparable resident/customer service environment.
• Demonstrated success leading teams, driving operational excellence, and partnering with Sales to grow occupancy/revenue.
• Strong hiring, coaching, and performance management skills.
• High EQ + executive presence: calm under pressure, polished with families, and decisive with teams.
• Comfort with budgets, labor management, vendors, and KPI-driven management.
• Pre-opening / stabilization experience is a strong plus.
• Must meet all required qualifications to serve in this leadership capacity within the community’s regulatory framework.

Schedule

Leadership role; includes some evenings/weekends as needed (especially during pre-opening/stabilization).

Pay

Competitive salary + performance incentives (based on experience).

Benefits

• Medical, dental, and vision coverage
• Paid time off (PTO) and holidays
• Growth opportunities