Founding Executive Director (New Private-Pay Assisted Living) – Brooklyn

About the role

We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose.

Responsibilities

• Leadership & Culture
  • Partner with the Talent Acquisition team to hire, develop, and retain a high-performing team across departments (resident services, dining, housekeeping, maintenance, activities, admin).
  • Set expectations, coach performance, and create a hospitality-driven culture rooted in accountability and respect.
  • Lead daily priorities, department head meetings, and cross-functional execution.
• Resident & Family Experience
  • Own the resident experience end-to-end: service standards, responsiveness, communication, and service recovery.
  • Ensure programming, dining, cleanliness, and customer service align with a private-pay expectation.
  • Maintain strong relationships with residents/families and resolve concerns quickly and professionally.
• Occupancy & Reputation (Sales Partnership)
  • Partner with Sales/Marketing on lead management, tour readiness, conversion, and move-in readiness.
  • Participate in pipeline reviews, sales huddles, and community events that drive visibility and referrals.
  • Build relationships with local referral partners and community stakeholders.
• Operations, Compliance & Risk
  • Ensure the community operates in compliance with all applicable NY regulations and internal policies.
  • Oversee documentation standards, safety practices, staffing coverage, and operational readiness.
  • Maintain survey readiness at all times.
• Financial & Business Management
  • Own expense discipline, labor management, vendor oversight, and budget performance.
  • Monitor key business metrics and take action to improve results.

Requirements

5+ years of senior leadership experience in private-pay assisted living, senior living, hospitality-forward healthcare, or a comparable resident/customer service environment.

Demonstrated success leading teams, driving operational excellence, and partnering with Sales to grow occupancy/revenue.

Strong hiring, coaching, and performance management skills.

High EQ + executive presence: calm under pressure, polished with families, and decisive with teams.

Comfort with budgets, labor management, vendors, and KPI-driven management.

Pre-opening / stabilization experience is a strong plus.

Must meet all required qualifications to serve in this leadership capacity within the community’s regulatory framework.