Founding Demand Generation Manager

About the role

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world. We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale. Our investors include: Khosla Ventures (Keith Rabios & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

What You'll Be Doing

• Build the programs, experiments, and operating rhythms that turn market interest into qualified net-new pipeline across accounting firms and in-house finance teams.
• Own full-funnel demand programs from strategy through execution: define target audiences, test offers, launch campaigns, improve conversion paths, build webinar and lifecycle motions, and scale the channels that produce high-quality opportunities.
• Work closely with the Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, and Events to connect Basis's category narrative to measurable pipeline.
• Make the demand engine work: the campaigns, conversion paths, follow-up motions, handoffs, and feedback loops that turn the right prospects into real sales conversations.
• Turn what works into repeatable playbooks and help shape how the demand generation function grows.

What You'll Bring

• 4-10 years of experience in B2B demand generation, growth marketing, revenue marketing, or a related role, ideally in high-growth software, AI, fintech, data, security, automation, or another technical product environment.
• A track record of building and running full-funnel campaigns that create qualified pipeline, not just top-of-funnel activity.
• Strong experimentation instincts across audiences, offers, messaging, landing pages, lifecycle campaigns, paid/inbound programs, webinars, and account-based motions.
• Experience partnering closely with Sales and BDR/SDR teams to improve campaign follow-up, handoff quality, meeting conversion, and pipeline feedback loops.
• Fluency with marketing and revenue tools such as HubSpot, Salesforce, Google Analytics, ad platforms, enrichment tools, attribution/reporting systems, or similar platforms.
• Analytical judgment: you can use funnel data, campaign performance, and qualitative sales feedback to decide what to scale, fix, or stop.
• Technical aptitude and curiosity; you do not need to come from AI or accounting, but you should be able to learn complex products quickly and market credibly to sophisticated buyers.
• Bachelor's degree or equivalent practical experience.
• Ability to work in office in Manhattan 5 days per week.

Benefits

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
• Time off: Unlimited PTO + 12 paid company holidays.
• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
• Team Culture: Monthly office activities and frequent optional team happy hours.
• Parental Leave.