Founding Consumer GTM (+ Equity) at Doctours

Doctours is a venture-backed San Francisco startup scaling a medical tourism marketplace that connects Americans with vetted global healthcare providers. Already generating $200K in monthly revenue, they are expanding from hair transplants into fertility, dental, and oncology to eliminate cost barriers to life-changing medical care for millions.

About the role

As the Founding Consumer GTM lead, you will scale Doctours' existing influencer marketing channel from $200K to $2M in monthly sales while discovering the next untapped growth frontier. You will build AI-driven distribution systems, own the marketing budget, and define the brand’s voice to revolutionize how Americans access global healthcare.

Why this role is remarkable

• Opportunity to 10x a proven revenue channel while having the autonomy to invent entirely new distribution playbooks before the rest of the market catches on.
• Join a lean, venture-backed team of four in San Francisco already achieving significant product-market fit with $200K in monthly sales and clear expansion plans.
• Directly impact global healthcare accessibility by making high-quality medical procedures affordable and reachable for Americans facing the burden of medical debt.

Responsibilities

• Transform influencer marketing into a high-efficiency machine using AI-powered processes and instrumentation to scale revenue significantly without increasing headcount.
• Identify, experiment with, and master emerging growth channels and cultural trends to build compounding distribution that Doctours owns and controls.
• Own the end-to-end growth stack, including attribution modeling, budget allocation, creator relationship management, and the overall brand aesthetic and voice.

Qualifications

• Proven track record of owning a growth channel from inception to scale, building the underlying systems and automated playbooks that powered its success.
• Deeply fluent in social media and creator culture with a refined taste for why specific content formats and narratives resonate or fail.
• AI-native builder who reflexively uses automation and LLMs to set up tracking, fast experimentation, and infrastructure that traditionally required entire teams.

Location: San Francisco, USA