Jobs · Marketing · California

Forward Deployed Growth Lead

Lightfield · San Francisco, CA · 1 mo ago
On-siteMarketingFull-time

About the role

We are hiring a Forward Deployed Growth Lead to own pipeline generation for a portfolio of companies. Since our November launch, nearly 2,000 companies have signed up, and pipeline generation is the fastest-growing motion we're building on the product.

The agent runs the machine. Starting from a company's own closed-won deals, call transcripts, and connection graph, it scores accounts, drafts sequences in the customer's voice, runs email and LinkedIn cadences, and escalates replies. You bring the judgment: you read the business and its buyers, decide what to target and what to say, and carry the founder relationship. You hold a large book because Lightfield does the execution underneath you.

The bigger prize is the playbook. Run this across a portfolio and you see what works before anyone else, and what you build becomes how the whole motion runs. Pipeline generation is the whole role, by design. It's a focused delivery seat with a clear path to leading the program as it grows.

You report to the Head of Customer Success and work closely with our go-to-market lead and founders.

What You'll Do

  • Run delivery for your portfolio
  • Own pipeline generation end to end across your book of accounts
  • Run intake and turn it into a sharp go-to-market thesis the same week
  • Prescribe the ICP, target accounts, channel mix, and sequence strategy. The agent scores and drafts, you direct it to a high bar
  • Sharpen the drafts to the customer’s own voice, pulled from the transcripts that moved their best deals
  • Read what each buyer responds to, and tune the hooks and channels to match
  • Spot what to try next for each account, from new segments to new offers to new channels
  • Own the numbers
  • Own reply rate, meetings booked, and the quality of the pipeline behind them. Fewer meetings with better-fit prospects beats more with worse ones
  • Scope each engagement around testable hypotheses, meet weekly to review, and decide what to change next
  • Keep each customer clear on what the numbers mean and what comes next
  • Build the playbook
  • Carry patterns across the portfolio, so what works for one account sharpens the next
  • Feed what you learn back to product, so the agent keeps getting smarter

What We're Looking For

  • Above all, you get replies. You've personally run outbound that booked real meetings, at volume, and you can show the numbers.
  • Outbound or pipeline generation has been your core job, and you've run enough of it to have real judgment.
  • You read a business and its buyers fast. Walk in cold, grasp the ICP and what their customers respond to, and have a recommendation the same day.
  • Channel range across email, LinkedIn, gifting, and warm intro, with judgment on which mix fits which buyer.
  • Cop instinct. You know why a line gets a reply, and you write hooks that land.
  • A prescriptive point of view. You make a clear call, back it with the data, and hold your ground when a founder pushes.
  • Pattern brain. You read response data and know which play fits which segment.
  • Earn trust fast. The people you've run outbound for keep coming back.

How We'll Evaluate

We'll evaluate you through a live working session: we hand you a sample customer, you build the targeting and sequence strategy, and walk us through your reasoning. The agent does the building, so we're hiring for the thinking.

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