FLEX Director, Integrated Marketing Planning

About the role

The FLEX Director of Integrated Marketing supports strategic planning and coordination for the Global Marketing team. This role, in close collaboration with the Marketing Strategy team, will support development of a global marketing strategic plan that aligns enterprise objectives and global marketing sub-objectives (e.g., Marriott Bonvoy and Brand consideration).

Responsibilities

• Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams.
• Collaborates with Marketing Strategy on the development of Global Marketing’s annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams.
• Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives.
• Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.).
• Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact.
• Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution.
• Works with continent marketing counterparts to create annual marketing summaries shared with international owners.
• Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership.
• Promotes ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment.
• Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums.

Requirements

Required:

• 4-year degree from an accredited university in Business Administration, Marketing or related major
• 7+ years in the marketing or hospitality industry, demonstrating a pattern of exceptional performance
• Demonstrated ability to progress cross-discipline projects and communication through highly matrixed organization
• Strong analytical and problem-solving skills with the demonstrated ability to identify and implement process improvements
• Exceptional skills in PowerPoint and Excel

Preferred:

• Masters in Business Administration (MBA)
• Experience with SharePoint, Workfront, Smartsheet, Power BI, Tableau, ThinkCell, and other tools and platforms
• Experience reviewing and drawing insights from financials and marketing performance reports
• Demonstrated ability to prioritize and manage multiple projects from start to finish
• Demonstrated ability to deliver results when faced with complexity and ambiguity

Qualifications

Education and Experience Required:

• 4-year degree from an accredited university in Business Administration, Marketing or related major
• 7+ years in the marketing or hospitality industry, demonstrating a pattern of exceptional performance
• Demonstrated ability to progress cross-discipline projects and communication through highly matrixed organization
• Strong analytical and problem-solving skills with the demonstrated ability to identify and implement process improvements
• Exceptional skills in PowerPoint and Excel

Education and Experience Preferred:

• Masters in Business Administration (MBA)
• Experience with SharePoint, Workfront, Smartsheet, Power BI, Tableau, ThinkCell, and other tools and platforms
• Experience reviewing and drawing insights from financials and marketing performance reports
• Demonstrated ability to prioritize and manage multiple projects from start to finish
• Demonstrated ability to deliver results when faced with complexity and ambiguity

Skills

Skills:

• Strategic Planning
• Collaboration
• Project Management
• Financial Analysis
• Communication
• Leadership
• Marketing Strategy
• Content Development
• Meeting Facilitation
• Executive Presentations
• Financial Reporting

Benefits

At Marriott International, we offer a comprehensive benefits package that includes:

• 401(k) plan
• Stock Purchase Plan
• Discounts at Marriott properties
• Commuter Benefits
• Employee Assistance Plan
• Childcare Discounts

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.