FLEX Director, Director, Digital Analytics

Job Summary

The FLEX Director, Digital Analytics is a key leader within Marriott’s Enterprise Data, Analytics & AI organization, responsible for defining and advancing the analytics strategy that informs digital product decisions across our portfolio—including Marriott.com and the Bonvoy app—to help consumers seamlessly discover, shop and book, and enjoy their stay at Marriott properties.

Core Work Activities

• End-to-End Customer Journey Analytics
  Lead analytics strategy across the full digital customer journey ensuring alignment between acquisition, experience, and retention.

• Develop a connected view of customer behavior across touchpoints, identifying friction points, drop-offs, and optimization opportunities across lifecycle stages.

• Translate journey insights into clear product and business actions that improve conversion, engagement, and lifetime value.

• Traffic & Demand Driver Insights (Paid + Organic)
  Establish a comprehensive understanding of traffic sources and demand drivers, including Paid Search, SEO, direct, and partner channels.

• Analyze the interplay between traffic quality and onsite behavior, evaluating how acquisition strategies influence engagement, conversion, and downstream value.

• Identify opportunities to optimize channel mix, landing experiences, and content strategies to improve traffic efficiency and conversion performance.

• Digital Product Strategy & Partnership
  Serve as a trusted advisor to Digital Product and Strategy teams, shaping roadmap priorities, feature investments, and experience enhancements.

• Partner on portfolio and roadmap planning, contributing analytical insight to guide investment decisions, sequencing, and expected business impact.

• Translate complex inputs across teams (product, marketing, loyalty, revenue) into clear, structured insights and recommendations that support executive decision-making.

• Opportunity Identification & Growth
  Identify and quantify high-impact opportunities across traffic acquisition, conversion funnels, personalization, and loyalty engagement.

• Frame ambiguous business challenges, define the required analyses, and guide teams toward structured, hypothesis-led problem solving.

• Continuously surface insights that inform both near-term performance improvements and longer-term strategic direction.

• Measurement, Experimentation & Capability Building
  Define and scale measurement frameworks spanning acquisition, engagement, conversion, and retention KPIs.

• Lead advancement of experimentation capabilities (A/B testing, multivariate testing, causal analysis) to validate product and marketing enhancements.

• Support development of predictive and diagnostic approaches (eg, demand forecasting, LTV modeling, churn risk) to inform proactive decision-making.

• Ensure consistent metrics, definitions, and analytical rigor across digital initiatives.

• Insight Development & Executive Storytelling
  Synthesize complex data into clear, compelling narratives that guide decisions, highlight tradeoffs, and align stakeholders.

• Develop executive-ready materials and strategic frameworks that support Digital planning, investment decisions, and performance reviews.

• Provide a consistent, trusted perspective on what is driving digital performance and where to act.

• Team Leadership & Analytics Excellence
  Lead and develop a team of analysts and Senior Managers, setting expectations for strategic thinking, business impact, and analytical rigor.

• Establish best practices for problem framing, insight generation, and storytelling.

• Foster a culture where teams independently identify opportunities, challenge assumptions, and elevate insights to partners.

• Cross-Functional Influence & Strategic Execution
  Partner across Digital, Marketing, Loyalty, Revenue Management, Finance, and Technology to ensure alignment between strategy, measurement, and execution.

• Support and influence cross-functional initiatives and strategic programs, ensuring analytics is embedded in planning and delivery.

• Drive adoption of analytics insights and capabilities, ensuring they translate into measurable business outcomes across the organization.