Field Sales Professional - Westchester County, NY

About the role

BSN SPORTS, a Varsity Brands company, is the recognized leader in team athletic gear and equipment distribution in the United States. For over 50 years, we have supported coaches and administrators by providing time-saving solutions so they can focus on impacting young lives on the field. This full-time hybrid role requires living and traveling 2–5 days per week within the assigned territory in Westchester, Rockland, Putnam, Dutchess, and Orange counties, NY.

Responsibilities

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
• Drive full-cycle sales execution: proactive prospecting, lead generation, account management, and post-sale service.
• Deliver best-in-class support that simplifies operations for coaches and program leaders.
• Leverage CRM tools, data insights, and territory planning to identify growth opportunities and expand multi-sport penetration within existing accounts.
• Build and maintain a strong pipeline of new business through consistent in-person engagement, relationship management, and ethical standards.
• Provide best-in-class, consultative customer service to coaches across the territory.
• Meet and exceed sales and growth targets.
• Develop and qualify leads through cold-calling and lead generation campaigns.
• Navigate CRM functions for prospecting, account management, and activity tracking.
• Increase sales in existing accounts by selling across all sports and levels.
• Use data-driven business intelligence to identify new trends and opportunities.
• Manage account lists and travel within the assigned territory.

Qualifications

Knowledge/Skills/Abilities

• High level of self-direction and autonomy in managing tasks and responsibilities.
• Excellent problem-solving, organizational, and multi-tasking skills.
• Strong verbal and written communication abilities for external and internal interactions.
• Proficient time management to meet deadlines in a dynamic environment.
• Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM.

Education/Experience

• 3+ years of business-to-business (B2B) outside sales experience, preferably in sporting goods, OR coaching/sports-related background.
• Associate’s degree or equivalent work experience; bachelor’s degree preferred.
• Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Physical Requirements

This role involves prolonged periods of sitting, standing, bending, lifting, and driving in a hybrid environment that includes home office, schools, community centers, and event locations.

Compensation

The base draw range is $60,000–$70,000 annually, with the possibility of additional performance-based incentives. The base salary varies based on education, experience, qualifications, location, internal equity, and market alignment.

Benefits

• Comprehensive health care benefits with HSA employer contribution and FSA opportunities.
• Wellbeing program.
• 401(k) plan with company matching.
• Company-paid life, AD&D, and short-term disability insurance.
• Generous paid time off and holidays.
• Varsity Brands Ownership Program.
• Employee Resource Groups.
• Access to financial coaching and a member-owned credit union.
• St. Jude partnership and volunteer opportunities.
• Employee discounts on personal apparel and equipment.