Field Marketing Specialist - Saint Louis, MO

About the role

Coldwell Banker Realty Gundaker is seeking a Field Marketing Specialist to support local real estate agents in St. Louis, MO. This role plays a crucial part in protecting the company's brand image and showcasing its unique value proposition.

Responsibilities

• Identify and prioritize agents needing strategic marketing and brand support
• Consult with agents on personal marketing strategies, including group and individual sessions
• Create and manage digital marketing strategies, including social media campaigns and online profiles
• Analyze agents' online presence and provide recommendations for improvement
• Support agents with issue resolution and one-on-one assistance
• Promote and present marketing workshops in-office and online
• Attend and present at group and one-on-one meetings, assist with awards and recognition initiatives, and participate in community outreach and charitable events
• Onboard and assist newly affiliated real estate agents
• Prepare personalized recruiting presentations and participate in presentations with branch managers
• Work with the creative team to create and manage local recruiting and ad campaigns
• Participate in regional marketing meetings and training sessions
• Communicate regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
• Submit consistent competitive intelligence samples to the recruiting intelligence portal
• Stay updated on quality issues, rules, industry regulations, and protocols related to marketing

Requirements

• Strong project management and organizational skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Effective communication and professional demeanor
• Solid understanding of basic design principles and digital marketing best practices
• Prior CRM integration experience
• Experience working within a multi-functional and multi-location environment

Qualifications

• 2+ years of experience in marketing, creative agency, or communications (field marketing preferred)
• Real estate industry experience a plus
• Proficiency in Microsoft Office and ability to learn new tools quickly
• Brief knowledge of paid social media campaign development
• Strong presentation, writing, and public-speaking skills
• Ability to prioritize work, meet deadlines, and follow-up on open items