Marketing Specialist

About the role

Join Our Team
Trinity Management, LLC is seeking a creative, organized, and collaborative Marketing Specialist to support our growing portfolio of affordable, mixed-income, and market-rate apartment communities throughout the Northeast.

Responsibilities

• Develop and execute marketing campaigns that support occupancy goals across our portfolio.
• Create and maintain marketing materials including brochures, flyers, signage, presentations, email campaigns, digital advertisements, and other branded collateral.
• Manage and update community websites, ensuring content is accurate, engaging, and aligned with company branding.
• Cook up online apartment listings across multiple rental websites and Internet Listing Services (ILS).
• Serve as a liaison between corporate events, employee recognition programs, regional meetings, and the company's Annual Conference.
• Partner with our Social Media Manager to develop engaging content for corporate branding, employee engagement, lease-up campaigns, and community marketing.
• Lead the marketing efforts for new apartment community lease-ups from pre-construction through stabilized occupancy.
• Develop lease-up marketing plans, advertising strategies, project timelines, and budgets.
• Coordinate branding, logos, websites, photography, signage, leasing office materials, and grand opening events for new developments.
• Work closely with Compliance and Leasing teams to ensure marketing initiatives comply with Fair Housing, LIHTC, HUD, and state agency requirements.
• Coordinate Affirmative Fair Housing Marketing Plans (AFHMPs) and outreach efforts designed to reach diverse communities.
• Monitor marketing performance, traffic, application volume, and occupancy trends while adjusting strategies as needed.
• Conduct market research and competitive analysis to support leasing strategies and new development opportunities.
• Prepare marketing reports and performance metrics for leadership.
• Stay informed on emerging marketing trends and recommend innovative ideas to improve results.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 4–6 years of marketing experience, preferably within multifamily housing, property management, real estate development, or a related industry.
• Experience supporting affordable housing, mixed-income communities, or LIHTC properties is highly preferred.
• Experience managing lease-up marketing for new developments is a plus.
• Strong understanding of digital marketing, website management, email marketing, SEO, social media, and online advertising.
• Familiarity with Fair Housing guidelines and affordable housing marketing practices.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office; experience with Canva, Constant Contact, Adobe Creative Suite, RentCafe, Yardi CRM, or similar platforms is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 4–6 years of marketing experience, preferably within multifamily housing, property management, real estate development, or a related industry.
• Experience supporting affordable housing, mixed-income communities, or LIHTC properties is highly preferred.
• Experience managing lease-up marketing for new developments is a plus.
• Strong understanding of digital marketing, website management, email marketing, SEO, social media, and online advertising.
• Familiarity with Fair Housing guidelines and affordable housing marketing practices.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office; experience with Canva, Constant Contact, Adobe Creative Suite, RentCafe, Yardi CRM, or similar platforms is a plus.

Skills

• Strong understanding of digital marketing, website management, email marketing, SEO, social media, and online advertising.
• Familiarity with Fair Housing guidelines and affordable housing marketing practices.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office; experience with Canva, Constant Contact, Adobe Creative Suite, RentCafe, Yardi CRM, or similar platforms is a plus.

Benefits

• Hybrid work schedule with 2 work-from-home days per week
• Competitive salary
• Cell phone reimbursement
• 15 days of Paid Time Off (PTO)
• Paid company holidays
• Your birthday off
• Medical, dental, and vision benefits beginning on your first day of employment
• 401(k) retirement plan
• Tuition reimbursement
• Professional development and continuing education opportunities
• Opportunities for career growth within a growing organization