Marketing Specialist

POSITION PURPOSE

Under the direction of the Director of Marketing, the Marketing Specialist assists in the execution of marketing initiatives that support hotel revenue, brand awareness, guest engagement, outlet promotions, events, and community partnerships. Responsible for assisting with social media management, content creation, email marketing, graphic design, influencer program support, sponsorship fulfillment, and promotional activities. This position primarily supports Hard Rock Hotel Daytona Beach while also providing marketing support for select sister hotel properties.

ESSENTIAL FUNCTIONS

• Monitor social media platforms and respond to guest comments, direct messages, and inquiries in a timely and professional manner.
• Schedule and publish social media posts, stories, reels, and other approved content.
• Create and manage boosted posts and Meta advertising campaigns as directed by the Director of Marketing.
• Capture photo and video content on property for use in social media, email marketing, website content, and promotional campaigns.
• Engage with followers and relevant accounts to foster community engagement and increase brand awareness.
• Create and distribute email marketing campaigns on a timely basis.
• Affiliate with social media management and email marketing support for select sister hotel properties.
• Create digital graphics, promotional materials, flyers, signage, and marketing collateral using approved design platforms.
• Affiliate with maintaining content calendars and marketing schedules.
• Utilize guest reviews and user-generated content to create social media stories and promotional content.
• Coordinate printing of marketing materials and communicate with printers and approved vendors.
• Pick up and distribute printed marketing materials as needed.
• Affiliate with the execution of on-property events, promotions, and marketing activations.
• Coordinate influencer and creator partnership requests and provide recommendations to the Director of Marketing.
• Research and identify potential influencers and content creators that align with marketing objectives.
• Prepare influencer welcome gifts and coordinate approved influencer amenities.
• Track influencer deliverables, content submissions, deadlines, and performance analytics.
• Review sponsorship and donation requests and coordinate fulfillment of approved opportunities.
• Maintain organized marketing files, creative assets, photography, video content, and promotional materials.
• Present a clean, pleasant, professional image to project a positive appearance to guests, partners, vendors, and team members.
• Contribute and work as a "team member" in all facets of the position.
• Perform other services and duties as requested by the Director of Marketing or the General Manager.

Specific Job Knowledge, Skills and Abilities

• Ability to identify content opportunities and proactively suggest creative marketing ideas.
• Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.
• Experience with social media management platforms, content scheduling tools, and basic reporting systems preferred.
• Knowledge of influencer marketing, content partnerships, and campaign tracking preferred.
• Ability to work flexible hours as needed to support special events, activations, photo shoots, and content capture opportunities.
• Understanding of hospitality, tourism, entertainment, or lifestyle marketing preferred.
• Ability to maintain confidentiality and exercise sound judgment when representing the organization online and in person.
• Ability to thrive in a fast-paced environment, adapt quickly to changing priorities, and respond effectively to time-sensitive marketing opportunities.
• Outgoing, energetic personality with the confidence to interact professionally with guests, team members, influencers, and community partners while capturing content and representing the hotel.
• Ability to work independently while following established marketing strategies and direction.
• Experience with Canva required; experience with Adobe Express and Adobe Photoshop preferred.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds.

About HVMG

Our Be Excellent culture is more than just words on a website -- we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I've ever worked for. They walk the talk from the corporate office to the field." We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today's dishwasher can be tomorrow's Senior Vice President.

Why Our Associates Love HVMG

- Career growth opportunities across our nationwide portfolio - Flexible scheduling - Access up to 40% of your earned wages before payday with PayActive - Paid Time Off (PTO) and Paid Holidays - Exclusive hotel and food & beverage discounts

About HVMG

Our Be Excellent culture is more than just words on a website -- we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I've ever worked for. They walk the talk from the corporate office to the field." We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today's dishwasher can be tomorrow's Senior Vice President.