Marketing Specialist

Mission & Overview

CenExel’s research sites specialize in Phase I to Phase IV clinical trials. Our Centers of Excellence comprise some of the most respected and long-standing research facilities in the country. Specialty areas of research include Psychiatry, Acute Post Op Pain, Asian Bridging, Dermatology, GI, and Neurology. Each center has extensive experience in complex early phase trials and all sites offer in-patient capabilities. CenExel focuses on quality people, teamwork, and highly experienced clinical research managers with a history of success. The company offers an exceptional work environment, competitive compensation, and a generous benefits package.

Job Summary

The Marketing Specialist develops and executes marketing campaigns aimed at recruiting and retaining patients for clinical trials. They maintain content on company social media accounts, coordinate updates to the company website, support collateral development, and assist with conference and community events. They track and analyze campaign results to improve future recruitment plans.

Essential Responsibilities and Duties

• Maintain content on company social media accounts.
• Cook up updates to company website.
• Support collateral development and marketing needs for business development, community outreach, recruitment, and other departments.
• Marketing Support for Conference and Community Events.
• Outreach to local community.
• Track and analyze results of advertising campaigns and prospects origination to improve future recruitment plan.
• Assumes other duties and responsibilities as assigned.

Campaign Development

• Plan, develop, and execute patient-centric marketing campaigns to support clinical trial recruitment and retention.
• Create compelling content for various marketing channels, including social media, email, websites, and print materials, ensuring all content is compliant with regulatory standards.
• Conduct research to understand patient demographics, preferences, and behaviors to tailor marketing strategies effectively.
• Work closely with site teams, external vendors, and other stakeholders to ensure cohesive and effective marketing efforts.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize future campaigns.

Event Coordination

• Support community outreach programs to promote clinical trials with marketing collateral as needed.

Compliance

• Ensure all marketing activities comply with relevant regulations and ethical standards.

Qualifications

• Must be able to effectively communicate verbally and in writing.
• Bachelor’s degree or equivalent experience in Marketing, or another related field.
• Knowledge of basic marketing principles.
• Proficiency in Microsoft Office.
• Proficiency in desktop design software (i.e. Adobe Creative Suite—Photoshop, InDesign).
• Excellent project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Skill in managing company social media accounts and websites.
• Skill in planning and placing media advertising.
• Ability to work independently as well as functioning as part of a team.
• Ability to communicate clearly both written and verbally.
• Ability to create compelling marketing creatives, such as ad campaigns, print materials, etc.