Marketing Specialist

Responsibilities

• Create and optimize public-facing digital content supporting Medicaid expansion and OB3-related topics.
• Develop content strategies and digital assets focused on Medicaid expansion, eligibility, renewals, work requirements, and related OB3 topics.
• Create and refine website content, FAQs, articles, educational resources, and thought leadership materials for public audiences.
• Raise awareness of complex information through simplified messaging for diverse audiences.
• Optimize content for SEO, answer engine optimization, and generative engine optimization to improve discoverability and engagement.
• Translate complex regulatory and contractual information into clear, consumer-friendly messaging.
• Collaborate with policy, compliance, legal, digital, analytics, and member experience partners to ensure content is accurate, compliant, and aligned to business goals.
• Maintain content performance and search trends, using insights to guide ongoing improvements.
• Support content governance, best practices, and standards for AI-enabled search experiences and evolving digital platforms.

Requirements

• 3+ years of experience in content marketing, digital marketing, communications, or a related field in a complex environment.
• Experience creating website, educational, or thought leadership content in healthcare, Medicaid, managed care, or another regulated industry.
• Strong writing and editing skills with the ability to simplify complex topics for diverse audiences.
• Working knowledge of SEO best practices and content strategies that support organic visibility and engagement.
• Able to manage multiple priorities and deadlines in a fast-paced setting.
• Experience partnering with cross-functional teams and stakeholders.
• Understanding of compliance and regulatory considerations for public-facing healthcare content.
• Proficiency with Microsoft Office, including Word, Excel, Outlook, and PowerPoint.

Preferred Skills

• Experience in Medicaid, managed care, or health plan marketing.
• Background creating content related to eligibility, enrollment, renewals, work requirements, or expansion populations.
• Familiarity with AEO, GEO, and AI-powered search experiences.
• Experience improving organic traffic, engagement, or search visibility through content optimization.
• Knowledge of accessibility standards, web content best practices, and user experience principles.
• Experience developing executive-level messaging or thought leadership content.