Field Marketing Specialist - Minneapolis, MN

About the role

We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).

This role will work in the office five days per week and will travel to multiple assigned offices throughout the Twin Cities Metro. Possible office assignments may be Minneapolis, Minnetonka, and Bloomington. Territory assignments are subject to change based on staffing and business priorities.

Responsibilities

• Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
• Consult with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture, and helping them build personal wealth) using our company-provided marketing suite.
• Help real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), build an impactful online profile, and promote their online customer testimonials.
• Provide issue resolution and one-on-one assistance to agents as needed.
• Conduct an annual review of agents' “digital scorecard” to measure their online presence and identify opportunities for improvement.
• Serve as a subject matter expert for the company-provided marketing suite, maximizing agent adoption.
• Prepare a monthly calendar of educational and training opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics.
• Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events.
• Reach out to and assist office staff with newly affiliated real estate agents in getting onboarded and set up for success.
• Prepare personalized recruiting presentations as requested for VIP agents and participate in the presentation with the branch manager.
• Attend and participate in regional marketing meetings and/or training sessions.
• Communicate regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity.
• Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards.

Travel Requirements: Weekly local travel to multiple assigned offices in the Twin Cities Metro.

Requirements

• 2 years' experience in marketing, creative agency, or communications.
• Prior real estate industry experience (preferred).
• Experience working effectively within a multi-functional and multi-location environment.
• Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools.
• Basic understanding of paid and organic social media campaign development.

Skills

• Strong presentation, writing, and public-speaking skills.
• Strong project management skills.
• Ability to follow direction with solid critical thinking and problem-solving skills.
• Ability to effectively prioritize work, consistently meet deadlines, and follow up on open items to ensure timely and acceptable closure.
• Ability to communicate effectively and professionally with employees and agents.
• Demonstrate a solid understanding of basic design principles.
• Understanding of print marketing best practices.
• Prior CRM integration experience.

About Us

Coldwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company-owned offices and over 99,000 independent sales associates in the United States, Canada, and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate—Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®—we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority-owned joint ventures.

Anywhere supports nearly 1 million home sale transactions annually, and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world. At Anywhere, we are empowering everyone’s next move—your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.

We pursue talent—strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.