Field Marketing Specialist

Responsibilities

• Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals.
• Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach.
• Translate global campaign and product marketing strategies into actionable regional execution plans.
• Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy.
• Serve as the primary marketing partner to assigned regions Commercial teams.
• Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities.
• Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts.
• Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities.
• Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region.
• Lead regional event activation activities aligned to commercial priorities and pipeline objectives.
• Execute event-related planning, outreach, sales enablement, onsite activation, customer engagement, and post-event follow-up activities.
• Adapt campaign and event messaging into region-specific activation programs designed to generate measurable commercial outcomes.
• Partner with Commercial teams to maximize pipeline generation and opportunity progression resulting from events and customer engagements.
• Collaborate with Digital & Growth Marketing, Marketing Operations, Product Marketing, Communications, and Commercial teams to improve campaign effectiveness and pipeline performance.
• Capture customer, sales, and market feedback to support messaging refinement, targeting optimization, and go-to-market improvements.
• Create and adapt customer-facing content, campaign materials, event assets, presentations, sales outreach materials, and account-based marketing content.
• Ensure regional marketing activities align with approved messaging, positioning, brand standards, and corporate guidelines.
• Track, measure, and communicate program performance, engagement metrics, and regional marketing effectiveness.

Qualifications

• Bachelor’s Degree (or equivalent) in marketing, business, communications, healthcare administration or related field
• 5+ years of experience in field marketing, demand generation, sales enablement, commercial marketing, campaign marketing, or related marketing disciplines.
• Experience supporting sales organizations and driving measurable pipeline contribution.