Field Marketing Specialist

We’re looking for a dynamic and relationship-driven Area Marketing Specialist to support our growing network of partner practices throughout the Detroit area. In this highly visible role, you’ll collaborate directly with practices to develop and execute strategic marketing initiatives that drive patient growth, increase revenue, and strengthen community presence.

About the role

The Area Marketing Specialist will lead the planning, coordination, and execution of marketing programs for assigned practices, with a strong emphasis on in-person relationship building and face-to-face outreach. This role is ideal for someone who thrives in a fast-paced environment, enjoys connecting with people, and is passionate about delivering measurable results while following established Partner Practice Marketing Standard Operating Procedures.

Responsibilities

• Execute in-person referral outreach in line with the marketing strategy
• Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly
• Collaborate with the practice to develop annual marketing plans with monthly activities
• Adhere to budget constraints to ensure growth
• Monitor and manage marketing expenses, focusing on ROI
• Ensure accurate and timely expense submissions to finance
• Track and report monthly performance on key indicators, optimizing tactics for growth
• Conduct monthly meetings with doctors
• Attend monthly S1P Partner Practice Marketing meetings
• Send weekly email updates to doctors and team members
• Maintain regular touchpoints with the practice leader or RDO
• Support the maintenance of market strategies, including earned, owned, and paid media
• Assist in digital strategy development, social media management, and co-management of the practice’s website
• Facilitate/coordinate other responsibilities as assigned

Requirements

• In-person marketing and relationship management experience
• Ability to travel locally and domestically
• Ability to work independently and as part of a team in a dynamic environment
• Strong project management, event planning, and client stakeholder management skills
• Budget management and P&L experience
• Advanced skills with CRM, Excel, PowerPoint, and other applications
• Excellent communication, interpersonal, and supervisory skills
• Experience in a corporate environment with complex business processes
• Strategic thinking with strong tactical and organizational execution
• Bachelor’s degree or equivalent combination of education and experience (Preferred)
• 3 years of experience in referral-based marketing required (healthcare preferred)

Working Conditions

• Must be able to meet the travel requirements
• Must be able to sit/stand for extended periods of time
• Must be able to reach overhead as needed
• Must be able to lift and carry up to 25 pounds as needed
• Must be able to work in a fast-paced environment
• Must be able to maintain attention to detail for extended periods
• Must be able to operate standard office equipment
• Must be able to work flexible hours, including evenings or weekends, if required
• Must be able to perform duties with or without reasonable accommodation

Benefits

• 5% Bonus Potential
• Mileage Reimbursement
• BCBS Medical & Dental insurance Options
• VSP Vision Coverage
• Complimentary Life Insurance Policy (employee only)
• Short-term & Long-Term Disability
• Pet Insurance Coverage
• 401(k) plan w/match options
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off

Pay

Position Base Pay Range: $60,000 USD - $64,000 USD

About Us

Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.

Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 225 locations across 28 states.