Marketing Specialist

Key Responsibilities

• Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels.
• Review and qualify inbound inquiries to determine alignment with PSI's target customer profile.
• Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors.
• Partner closely with Business Development and ongoing communication between Marketing and Sales.
• Manage and support lead nurture workflows within HubSpot.
• Execute email marketing campaigns supporting demand generation, conferences, webinars, content marketing, and lead nurture initiatives.
• Aid in overall email strategy, including messaging, copywriting, campaign setup, testing, and scheduling.
• Collaborate with internal design resources to develop email assets or create basic designs as needed.
• Track, analyze, and report on email campaign performance, providing recommendations for continuous optimization.
• Maintain accurate, organized, and up-to-date data within HubSpot.
• Upload and manage lead lists from webinars, conferences, third-party vendors, and other external sources while ensuring data quality and compliance.
• Process and manage unsubscribe requests and maintain CRM data.
• Support ongoing HubSpot administration.
• Develop campaign performance reports and dashboards to measure marketing effectiveness.
• Analyze campaign performance metrics and leverage third-party market research to improve audience targeting, messaging, and campaign performance.
• Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates.
• Support cross-functional marketing initiatives and contribute to continuous improvement of marketing processes and automation.

Qualifications

• 2+ years of digital marketing experience
• Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred
• Experienced in B2B Email Programs
• Knowledgeable and experienced in HubSpot
• Excellent communication skills
• Strong writing skills
• Keen understanding of social media trends, tools, and technologies
• Knowledge of graphic design software (i.e. Canva, Photoshop)