Field Marketing Manager - US

About the role

A great opportunity to join a market-leading company with clear product-market fit and ambitious growth plans. We are looking to rapidly scale our Marketing team, and the Field Marketing Manager role will be central to helping the business achieve our growth plans in APAC. You will be the voice of marketing to the sales team and represent the feedback and needs of the sales team back into the Marketing team. You will attend EMEA sales meetings and should expect daily interaction with the sales team, with a heavy focus on Demand Generation and helping educate on the strategy while managing its regional impact. You'll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating, and enjoying their work.

Responsibilities

• Define and execute the operational marketing plan for strategic geographies in the APAC region, aligned to local sales objectives.
• Manage the Demand Generation funnel in the region, working closely with the Demand Generation team and Sales Leaders to review performance, ensure MQLs are followed up, and provide feedback on regional appropriateness.
• Engage in weekly reviews with sales leadership to manage deliverables.
• Manage operations for internal and external events, both online and physical (e.g., local kick-offs, client events, tradeshows, conferences).
• Support the delivery and regional amplification of the company’s communication strategy.
• Collaborate with other marketing teams to implement and propose localized, relevant marketing campaigns.
• Develop region-specific campaign assets and collateral.
• Analyze campaigns and identify areas for improvement.
• Conduct market and competition analysis for the region.
• Manage the marketing budget spend for the APAC region.

Requirements

• 3-5 years’ experience in B2B marketing; IT/software environment is a plus.
• Ability to set a Field Marketing strategy and plans while also delivering on tactical execution.
• Hands-on role covering all aspects of field marketing.
• Business School degree or equivalent in Marketing.
• Understanding and knowledge of Inbound and marketing automation practices (HubSpot and 6Sense in particular or similar solutions) and CRM (Salesforce).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-motivated, detail-oriented, with strong problem-solving ability.
• Autonomous and able to work independently.
• Strong communication and collaboration skills.
• Fluent in English; other European languages are a plus but not required.
• Ability to write content and deliver presentations to internal and external audiences.
• Willingness to travel internationally as required (limited travel).

Teams you will collaborate with

• Marketing team (Demand Generation and Communications).
• Regional Sales Directors and Sales leadership.
• Sales team members.
• Expereo Management for customer-facing events and hospitality activities.

External partners

• Event organizers.
• Hospitality companies.
• Regional PR agencies (on an ad-hoc basis).