Field Marketing Manager - US

About the Role

We are seeking a seasoned marketing professional who lives and breathes logistics, strategy, and brand experience. This role focuses on creating high-impact environments where our sales and existing business teams can generate, accelerate, and close deals. You will own the end-to-end execution of our event strategy, from massive industry tradeshows to intimate, high-touch executive events. Additionally, you will collaborate closely with our ecosystem of partners to develop joint-marketing initiatives, co-branded activations, and integrated event experiences that amplify our reach and drive mutual growth.

Responsibilities

• Lead the planning and execution of RTB House’s participation in large-scale industry conferences (e.g., eTail, Shoptalk, etc.) and proprietary RTB House events.
• Own regional field marketing strategy and annual event plan, determining which events and partner programs to prioritize.
• Design and manage bespoke, "white-glove" hosted events specifically for C-suite and VP-level prospects and clients.
• Make recommendations on short- and long-term marketing priorities.
• Manage relationships with key partners to secure co-marketing event opportunities and collaborative speaking sessions across joint-marketing initiatives (events, case studies, webinars, etc.).
• Own end-to-end strategy for every event and be accountable for event program performance and investment outcomes.
• Ensure flawless execution of defined and approved strategic event plans.
• Exercise discretion and independent judgment on managing a significant regional field marketing budget, ensuring every dollar is tracked and optimized for maximum ROI.
• Develop budget allocation strategy across events and partner initiatives and recommend final spend allocations based on ROI and pipeline impact.
• Partner with Sales and Marketing Ops to track lead flow and provide post-event reporting that connects event activity to the sales pipeline and closed-won revenue.
• Collaborate with Sales, Product, and Global Marketing teams to ensure messaging is consistent and sales teams are enabled to follow up effectively.
• Lead RTB’s largest scale projects in events and standardize event and partner marketing approaches across the region.

Requirements

• 4+ years in Field Marketing or Event Management.
• Ad tech, SaaS, or advertising-adjacent experience is a plus.
• Strong organizational skills with a keen eye for detail, thriving in spreadsheets, checklists, and project management tools like Asana.
• Ability to see the "big picture" without letting details slip through the cracks.
• Comfortable and confident communicating with senior leadership, both internally and externally.
• Ability to command a room and handle high-pressure situations with grace.
• Exceptional written and verbal communication skills for working across internal teams and external vendors.
• Experience writing compelling event invites, briefing booth-staffing teams, and presenting ROI data to stakeholders.
• Data-driven mindset with experience navigating CRM tools and ROI dashboards to report on post-event success.

Benefits

• Flexible workplace: permanent remote, in-office, or hybrid options.
• Direct impact on company success with your work being essential to business growth.
• Comprehensive and continuous training, plus a stipend for external courses.
• Extensive benefits package including 100% coverage of medical insurance premiums.
• Matching 401K plan.
• Paid vacation and sick days.
• Office stipend, phone or internet stipend, and baby cash.
• Performance bonus eligibility.
• In-person and virtual community events, including coffee socials, happy hours, and off-site summits.

Pay

The salary range for this role is $110,000 to $130,000 in base pay, exclusive of any bonuses or benefits. The base pay offered will be determined based on experience, skills, training, certifications, education, and market data.