Field Marketing Manager - USA

About the role

We're looking for a Philadelphia-based experienced field marketing manager, with a background in B2B SaaS, to join the global marketing team and be the person on the ground to coordinate and support GTM campaigns with the local sales team.

Responsibilities

• Cross-functional coordination: Be the main point of contact between the US sales team and global marketing; work directly alongside sales, alliances, legal experts and customer success to understand needs, translate them into marketing activity, and ensure execution; coordinate go-to-market motions, campaigns, and field initiatives while keeping local and global teams aligned; spot gaps and opportunities in the field and bring them back to the global team with clear context.
• Pipeline support: Support pipeline generation through targeted campaigns, outreach coordination, and ABM for priority accounts; help move leads and opportunities forward in collaboration with the sales team; track results and report back on what's working.
• Events: Own the US field marketing event calendar including trade shows, roundtables, hosted dinners, sponsorships, and more; coordinate execution end-to-end from logistics and speakers to lead capture and post-event follow-up.
• Content and thought leadership: Localize or create global content for a US audience adjusting tone, references, and market context; support sales with the right collateral at the right stage; contribute to US-specific campaign narratives and thought leadership initiatives in collaboration with the global content team.

Requirements

• 8+ years in B2B field marketing, demand generation, or a sales-aligned marketing role.
• Field marketing experience is a must — you've owned a regional program and know what it takes to run it independently.
• B2B SaaS background is a must; you understand long sales cycles, complex buying committees, and the reality of marketing to enterprise buyers.
• You’re based in the Philadelphia area and are comfortable going to the office at least 3 days per week.
• You've operated in an environment where you had to define the process, not just execute one.
• Experience spanning events, content marketing, and sales enablement — whether separately or in combination.
• Someone who genuinely enjoys working with sales, understands what they need, and knows how to be useful without getting in the way.
• Proficient in HubSpot or a comparable CRM.
• Analytical and organized; you know how to prioritize when multiple things feel urgent.
• Comfortable in a global, distributed company where the marketing team is in Europe and you'll be the only field marketer in your region.