Field Marketing Manager - US

Overview

The Field Marketing Manager will own and scale Synthesia's hosted events program across North America, focusing on 1:1 and 1:few experiences that build relationships and accelerate deals.

Responsibilities

• Own the end-to-end strategy and execution of Synthesia's 1:1 and 1:few hosted events program across North America, including executive dinners, VIP roundtables, bespoke account activations, and intimate experiences for target buying groups.
• Work closely with the ABM Manager to align hosted event programs to account prioritization, buying stage, and strategic account plans, ensuring every event has a clear account objective and follow-through plan.
• Collaborate with Sales and SDR teams to identify the right accounts, contacts, and moments for hosted event outreach, and ensure tight pre- and post-event coordination.
• Design event experiences with a deliberate commercial outcome in mind, opening new opportunities at target accounts, accelerating stalled pipeline, and strengthening multi-threaded relationships within key buying groups.
• Develop compelling event concepts, themes, and agendas that resonate with senior buyers and create genuine value beyond the pitch.
• Manage all logistics end-to-end, including venue sourcing, vendor management, invitations, attendee experience, on-site execution, and post-event follow-up.
• Continuously track and report on hosted event performance, measuring sourced and influenced pipeline, opportunity progression, and ROI in partnership with Marketing Ops.
• Support the ABM Manager with 1:few account-based campaign activations where a physical or virtual hosted component adds lift.

Requirements

• 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech.
• Proven track record of designing and executing hosted events programs, including executive dinners, roundtables, VIP activations, with clear pipeline outcomes.
• Direct experience working alongside or within an ABM function, translating account intelligence into targeted field marketing programs.
• Strong background partnering with Sales and SDR teams on account-based outreach, pre-event targeting, and post-event follow-through.
• Experience running 1:1 and 1:few event formats alongside broader field programs, understanding both motions and when to use each.
• Experience with pipeline attribution and reporting, including sourced vs influenced opportunity tracking.

Skills

• Deep understanding of account-based marketing principles and how field marketing programs can be built around account intent and buying stage.
• Strong event production skills, including conceptualizing, planning, and executing a high-quality intimate event from scratch.
• Experience managing marketing automation and CRM platforms (HubSpot & Salesforce), including campaign tracking and account-level reporting.
• Exceptional analytical skills with the ability to translate data into actionable insights, including pipeline attribution reporting.
• Strong project management and organizational skills, able to run multiple concurrent events across different accounts and stages.
• Exceptional written and verbal communication skills, comfortable briefing senior stakeholders and crafting compelling event invitations and follow-up narratives.

Qualifications

• Account-obsessed, thinking in terms of relationships and buying groups, not just leads and registrations.
• Highly proactive with strong ownership mentality, driving programs forward without waiting to be told.
• Collaborative and influential, working naturally across Sales, ABM, and Marketing Ops to get things done.
• Creative in designing event experiences that feel genuinely valuable to senior buyers.
• Adaptable in a fast-paced, scaling environment where priorities can shift quickly.