Field Marketing Manager

About the role

The Field Marketing Manager sits on the Growth Marketing team and acts as a connective partner across Growth, Sales, and cross-functional teams. This role owns the execution and follow-through required to turn field marketing programs into a core growth lever. From large-scale conferences to intimate executive dinners and experiential activations, you’ll put together CollegeVine’s most visible moments in the market. Field programs are fast-moving and highly collaborative, requiring clear ownership, strong communication, and comfort managing multiple stakeholders.

Responsibilities

• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
• Own end-to-end execution of field marketing initiatives, from planning and logistics through on-site coordination, post-event engagement, partnership management, and debriefs while operating within a defined budget
• Develop and manage tight event and production cycles, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
• Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
• Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
• Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
• Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
• Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
• Interpret performance data and translate insights into clear recommendations and next steps

Requirements

• 3+ years of field marketing or event strategy experience with direct ownership of enterprise or high-touch programs (startup or high-growth SaaS experience strongly preferred)
• Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
• Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
• Calm under pressure, with a solution-oriented mindset and a bias toward action
• Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
• A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
• Scrappy and hardworking, with a genuine eagerness to learn—we value hustle and curiosity over technical perfection
• Willingness and ability to travel for events as needed
• Preferably based in the NYC metro area