Field Marketing Manager

What You'll Do

• Plan and execute local marketing initiatives that drive traffic, memberships, and brand awareness.
• Lead on-site activations, community events, sponsorships, promotions, and customer engagement campaigns.
• Represent Soapy Joe's at community events, networking opportunities, and local partnerships.
• Own the planning and execution of grand opening campaigns for new locations.
• Coordinate vendors, staffing, promotions, budgets, and cross-functional support.
• Create memorable experiences that generate excitement, community engagement, and membership growth.
• Build and manage strategic relationships with local businesses, schools, nonprofits, sports organizations, and community groups.
• Identify opportunities that increase visibility, customer acquisition, and brand recognition.
• Develop partnerships that create measurable business impact.
• Build and grow Soapy Joe's fleet wash program.
• Possess prospecting, qualifying, and closing new fleet accounts.
• Manage customer relationships and grow recurring revenue through B2B sales opportunities.
• Develop strategies that increase fleet utilization and long-term account retention.
• Manage multiple projects across events, partnerships, marketing activations, and fleet sales.
• Establish KPIs, track performance, and provide executive-level reporting.
• Identify opportunities for continuous improvement and increased ROI.

Qualifications

• 5+ years of experience in field marketing, experiential marketing, event management, business development, B2B sales, or a related field.
• Proven track record of generating revenue through partnerships, events, sponsorships, sales, or customer acquisition efforts.
• Strong project management, communication, and organizational skills.
• Ability to work independently while collaborating across multiple teams.
• Willingness to work evenings and weekends as needed for events and activations.
• Ability to travel throughout San Diego County.
• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

Why Soapy Joe's?

At Soapy Joe's, you'll have the opportunity to build something meaningful. You'll shape how we engage with our communities, launch new locations, grow strategic partnerships, and create programs that drive business results. If you're looking for a role where your ideas matter, your impact is visible, and your success directly contributes to company growth, we'd love to meet you.

Salary Range

$80,000 - $95,000 base salary + future bonus / commission opportunity, competitive benefits package, perks and 401k match