Field Marketing Manager
About the Role
As a Field Marketing Manager at Pallet, you will be on the front lines of how we show up in the market, from major industry conferences to intimate executive dinners, customer roundtables, and targeted field campaigns. This role owns the planning and execution of high-impact programs that create demand, deepen customer relationships, build brand awareness, and directly influence pipeline. That includes choosing the right events, coordinating logistics, partnering with Sales on pre- and post-event outreach, creating memorable attendee experiences, and measuring what worked.
Responsibilities
- Execute up to three field programs per week, managing end-to-end planning through post-program analysis, including events, dinners, activations, and other creative campaigns.
- Develop creative out-of-home, ABM, and guerrilla marketing campaigns that reach target accounts in unexpected ways and break through the noise.
- Manage and optimize event budgets across booths, sponsorships, travel, swag, and side events.
- Partner with sales and marketing to align on goals, targeting, and execution, including building custom outreach for each campaign.
- Identify high-impact events aligned with Pallet's ICP to maximize ROI and pipeline.
- Analyze project performance to measure success and improve future programs.
- Build and maintain scalable playbooks and templates for repeatable execution.
- Share post-program insights and metrics to drive alignment and continuous improvement.
- Stay calm under pressure and proactively solve problems during live events.
Requirements
- 2-5 years of experience in field marketing, sales, marketing, events, or a related role.
- Proven ability to independently manage end-to-end events within a 7-30 day turnaround, ideally having managed 20+ events per year.
- Strong project management and organizational skills with an eye for detail.
- Experience managing event budgets and vendor relationships.
- Ability to analyze program performance data and communicate actionable insights.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Ability to remain calm under pressure and troubleshoot issues in real time.
- Comfort proactively approaching, engaging, and building relationships with executives at all levels in event settings.
Qualifications
This role is for you if:
- You see field marketing as a growth engine, not just an events function.
- You love the full lifecycle: identifying the right opportunities, building the strategy, executing the details, and measuring what actually worked.
- You can move between big-picture strategy and hands-on execution, from building an event plan to digging through attendee lists, pipeline data, and conversion metrics.
- You take ownership, figure things out proactively, and jump in wherever needed.
- You care about business outcomes and can connect field marketing work to pipeline, revenue, relationships, and broader company goals.
- You think outside the box and get excited about unconventional, guerrilla, and sometimes absurd marketing ideas that break through the noise.
This role is likely not for you if:
- You see field marketing primarily as attending events, hosting dinners, and managing on-site logistics.
- You enjoy the experiential side of events but not the planning, targeting, data analysis, and follow-through behind them.
- You prefer to own one narrow piece of a program rather than taking responsibility from strategy through execution and measurement.
- You default to traditional marketing playbooks over experimenting with unconventional ways to reach people.
- You prefer structured guidance and established processes over independently navigating ambiguity.
Nice to Have
- Exposure to product marketing, growth marketing, or go-to-market strategy.
- Familiarity with B2B SaaS or enterprise software.
- Experience working closely with sales teams.
- Supply chain knowledge.
Life at Pallet
Pallet is based in the heart of San Francisco & New York. We're a community built on transparency and a collective approach to problem-solving. Our team brings experience from companies like Ramp, Scale AI, Watershed, Rippling, and a range of FAANG backgrounds. Outside of work, we get together for monthly happy hours, weekly paid dinners, and coffee walks around the city.
Our Process
- Chat with Recruiter - 30 mins
- Chat with Hiring Manager - 30 mins
- Chat with Head of Marketing - 30 mins
- Proficiency Assessment - 24 hours to complete
- Final Interview (in SF office) - ~3 hours
- Brief Background Check and Reference Check
We move fast, and we'll keep you informed at every stage of the process.
Pay
The estimated salary range for this role is $100,000 – $140,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and growth opportunities. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.
Benefits
- 🩺 Health, Vision, and Dental benefits
- 🏝️ Take-what-you-need Paid Vacation
- ➕ Life Insurance and Accidental Insurance
- ❤️🩹 Short-Term Disability Coverage
- 💸 Generous salary and equity for all staff
- 🪜 401k option; helping you save for the future
- 🧑🧑🧒🧒 Paid parental leave to support growing families
- 📚 Yearly learning and development stipend
- 🚌 Commuter benefits for Bay Area employees
- 🚘 Uber ride stipend if you ever have to work late in the office
- 🏡 Remote office home stipend to get you comfy in your space
- 🍔 Daily catered lunches provided
- ✈️ Onboarding trip to San Francisco HQ if you work remotely
- 🥤 Monthly happy hours
- 🎉 Annual Company Offsites; our last one was in Palm Springs CA 🌴
Schedule
Full-time / Onsite (5 days/week) / ~25% Travel