Field Marketing Manager

The Role

The Field Marketing Manager is responsible for leading trade marketing execution within an assigned hero market and regional territory, ensuring national programs are successfully deployed, activated, measured, and optimized in market.

Responsibilities

• Align local activations with commercial priorities.
• Drive launch readiness and identify opportunities to improve performance.
• Deliver merchandising, visibility, and POS execution across key accounts.
• Maintain compliance and identify opportunities to enhance customer engagement.
• Lead consumer and trade activations.
• Manage agency partners, vendors, and activation budgets to ensure effective delivery.
• Partner with distributors and commercial teams to drive activation success.
• Build strong stakeholder relationships and support customer engagement activities.
• Ensure compliance with brand, legal, and trade marketing standards.
• Track performance, provide market insights, and recommend improvements.

Requirements

This role requires approximately 75% of focus in a designated hero market and 25% in priority opportunities across the broader regional territory. It is expected that this role spends a minimum of 3 days a week in the field or office and works evenings as needed for events or activations.

Qualifications

• Experience in field marketing, trade marketing, customer marketing, sales, or experiential marketing.
• Experience working with distributors, agencies, customers, and commercial teams.
• A strong understanding of on-premise and off-premise activation environments.
• Experience managing agency partners, activation budgets, and execution programs.
• Demonstrated ability to influence stakeholders and drive results without direct authority.
• Beverage alcohol, hospitality, luxury goods, or consumer packaged goods experience preferred.

Skills

• Trade Marketing & Activation
• Distributor & Agency Management
• Merchandising & Visibility
• Budget Management
• Commercial Acumen
• Stakeholder Influence
• Performance Reporting

Benefits

• Salary: $99,000 - $125,000 per annum + Annual Bonus
• 25 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
• Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counseling, life coaching and information on financial, mental, and physical wellbeing
• Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Pay & Schedule

• Salary: $99,000 - $125,000 per annum + Annual Bonus
• Schedule: Hybrid working

Location

San Francisco

Closing Date

5th August