Field Marketing Manager (Plano, TX)

The Field Marketing Manager

Lead and oversee the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels.

• Create high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges to drive revenue growth through optimal messaging, communications, and engagement with target audiences.
• Deep understanding of professional services buying processes and customer needs is essential to creating effective programs aligned to the sales cycle, cross-selling, client retention/expansion etc.
• Serve as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report program performance.
• Ensure that marketing and business development are aligned to maximize opportunities to drive increased conversion.

Hybrid role based out of our Plano HQ, with an expectation of working onsite 1–2 days per week.

Responsibilities

• Create a positive team member experience.
• Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.
• Create end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
• Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.
• Analyze performance and segments audiences for targeted outbound programs.
• Develops, maintains, and analyzes intelligence for current and prospective competitors.
• Recommend innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.
• Determine ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact.
• Create enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions.
• Manage the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.
• Lead activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
• Build and maintain a robust internal communications plan, including internal emails, enablement, and sales support materials such as sales sheets, webinars, tax alerts, etc.
• Develop and ensure consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.
• Maintain a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
• Perform other duties as assigned.

About the Role

The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels.

Qualifications

• Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Business, Marketing or Communications.
• A minimum of 5 years related work experience.
• Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.
• Intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.

Benefits

• 401K with Employer Match
• Tuition Reimbursement After One Year of Service
• Fertility Assistance Program
• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

Pay

Commensurate with experience.

Schedule

Hybrid role based out of our Plano HQ, with an expectation of working onsite 1–2 days per week.