Field Marketing Manager - Pittsburgh, PA

About the role

The Field Marketing Manager supports Coldwell Banker Realty agents in the Pittsburgh, PA market by leveraging the company's leading programs and technology to drive business growth.

Responsibilities

• Act as a trusted marketing advisor, helping agents and managers grow their business through smarter use of tools, platforms, and strategy.
• Lead group sessions and one-on-one consultations to guide personal marketing strategy.
• Partner directly with top-producing agents to align marketing strategies with their business goals.
• Maintain a strong in-office presence to support engagement, recruiting, and retention.
• Confidently represent and deliver the Coldwell Banker Global Luxury® program, providing guidance, resources, and local expertise in tandem with the luxury team.
• Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms.
• Turn new tools and capabilities into practical, easy-to-use workflows.
• Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem.
• Recruit, supervise, and coach office-based marketing coordinators, fostering a high-performance culture focused on service, expertise, and business growth.
• Develop and implement localized marketing strategies that align with the company’s growth objectives, including advertising, campaigns, and tactical programs.
• Track performance and communicate insights to leadership.
• Support recruiting efforts with customized presentations and strategic positioning.
• Collaborate with local senior leadership on recruiting, retention, and business development opportunities.
• Represent the brand with polish and confidence in meetings, events, and one-on-one interactions, building strong relationships across the market.
• Plan and execute local events and initiatives that build agent engagement and brand visibility.
• Deliver clear communications and instructions within the market to ensure successful launches of marketing programs and initiatives.
• Represent the Coldwell Banker brand with professionalism and confidence.

Qualifications

• 3+ years of experience in marketing, communications, or a related field.
• Minimum 2 years’ experience as a people manager.
• Strong presentation, writing, and communication skills.
• Ability to quickly learn and explain new technology platforms and tools.
• Familiarity with social media marketing and digital content.
• Experience managing multiple projects and deadlines.
• Ability to travel within a designated group of assigned offices in the region.

Skills

• Naturally curious about marketing, technology, and business growth.
• Comfortable presenting, teaching, and influencing others.
• Organized, proactive, and able to manage multiple priorities.
• Energized by being in the field and working directly with people.

Benefits

We are proud to offer a comprehensive benefits package to our employees including:

• Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
• 401(k) savings plan with company match
• Paid Time Off to Include Holidays, Vacation Time, and Sick Time
• Paid Family & Paternity Leave
• Life Insurance
• Business Travel Accident Insurance
• All employees receive access to LinkedIn Learning
• Employee Referral Program
• Adoption Assistance Program
• Employee Assistance Program
• Health and Wellness Program and Incentives
• Employee Discounts
• Employee Resource Groups