Field Marketing Manager - High Tech & AI

Serve as the embedded marketing lead

• Partner with business unit and sales leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue, pipeline and named-account goals
• Own the regional events and hospitality strategy end-to-end: identify and prioritize industry conferences, design executive hospitality experiences (dinners, roundtables, VIP receptions, hosted briefings), manage sponsorships, and run pre-event, on-site and post-event follow-up to convert engagement into pipeline

Account-Based Marketing (ABM)

• Design and execute account-based marketing (ABM) programs for priority and named accounts, partnering closely with sales to build account-specific plays, multi-touch campaigns and personalized content that move target buying groups toward opportunity
• Provide direct deal support, developing bespoke marketing assets, executive engagement moments and account intelligence that help sellers advance and close active opportunities

Translate EPAM's offerings

• Translate EPAM's enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the high tech and AI sectors
• Develop ABM assets and sales enablement materials to accelerate growth within existing and target enterprise accounts
• Lead case study development to capture and amplify client success stories across the high tech vertical

Market Intelligence and Competitive Analysis

• Monitor the competitive market within the high tech and AI space, translating market intelligence into strategic recommendations

Requirements

• Minimum five years of experience in field marketing, demand generation, ABM or integrated B2B marketing, preferably within technology services, AI or adjacent industries
• Demonstrated success running both event and hospitality programs (conferences, executive experiences, sponsorships) and account-based marketing or deal-support motions in partnership with sales
• Working knowledge of ABM strategy and tooling (e.g., Demandbase, 6sense) and the ability to apply intent and account intelligence to prioritize accounts and personalize outreach
• Ability to build and sustain strong relationships with senior stakeholders and sales leaders, including the capability to influence without authority and navigate complex organizational structures
• Track record of owning end-to-end campaigns and events and delivering measurable pipeline impact in a B2B environment
• Familiarity with the AI development lifecycle and how enterprise technology — cloud infrastructure, machine learning tooling and platform engineering — intersects with high tech operations
• Knowledge of the San Francisco Bay Area tech ecosystem and its key players, including established tech enterprises, AI innovators and platform providers
• Proficiency with marketing automation, CRM, ABM platforms, analytics and campaign tracking tools

Skills

• Strong communication skills with the ability to translate technical concepts for diverse audiences and present confidently to senior leadership
• Project management skills with the capacity to manage multiple high-stakes workstreams, including live events, in a fast-paced, high-volume setting
• Resourcefulness and proactive problem-solving abilities to make decisions in ambiguous situations