Field Marketing Manager

Qualifications

• High school diploma or equivalent.
• 2+ years of management experience in field canvassing.
• Experience in customer service and/or sales.
• Experience in lead generation, experiential marketing, and/or field canvassing.
• Experience recruiting, onboarding, and training marketing or canvassing staff.
• Knowledge of best practices and new strategies for canvassing.
• Ability to work outside in varying climates.
• Ability to work evenings and/or weekends.
• Strong multitasking, accountability, communication, and problem-solving skills.
• Previous door-to-door canvassing experience.
• Home improvement knowledge and/or experience.

Qualifications (continued)

• Travel Requirements: Local travel required.
• Overtime / Additional Hours: Additional hours may be required (exempt position).
• Physical Requirements: Field office, manufacturing, or construction environment. Outdoor work in varying temperatures and climates. Sedentary work with occasional lifting up to 10 pounds.

Responsibilities

• Drive canvassing-based marketing initiatives to generate sales leads for sales representative follow up.
• Identify, schedule, and plan route calendar (including evenings and weekends) for team of Field Marketers in assigned territory.
• Manage a multi-team territory to generate customer lead generation.
• Recruit, hire, train, and develop a team of Field Marketers and create accountability through established marketing goals and KPIs.
• Manage permit requirements in assigned territories to ensure compliance with local ordinances and regulations.
• Work closely with the Territory Sales Manager and collaborate with local Operations and Installation Managers to grow brand presence.
• Track and report canvassing lead generation metrics to evaluate performance and ROI.
• Responsible for exceeding sales lead quotas based upon established KPIs.