Field Marketing and Activation Specialist
Robert Half · Charlotte, NC · Yesterday
On-siteMarketingFull-time
Responsibilities
- Plan and carry out local marketing initiatives that increase brand awareness and support business growth across assigned locations.
- Cook up promotional events, community activations, and grand opening support to create strong local engagement opportunities.
- Develop marketing copy for email outreach, social media, and related communication materials while ensuring alignment with brand standards.
- Partner with cross-functional stakeholders to organize campaign timelines, manage deliverables, and keep multiple projects moving efficiently.
- Maintain an eye on the performance of regional campaigns and activation efforts, then share insights to improve future marketing strategies.
- Support content creation for digital channels by tailoring messaging to local audiences and market needs.
- Travel to centers and event locations as needed to assist with on-site marketing execution and promotional support.
- Maintain organized records of campaign assets, schedules, and communications to ensure smooth coordination across initiatives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 1-3 years of experience in marketing or communications, ideally within a multi-location or service-focused organization.
- Demonstrated ability to manage several priorities at once in a fast-paced work environment.
- Strong written and verbal communication skills with the ability to adapt messaging for different audiences.
- Experience supporting email campaigns, social media initiatives, and marketing communications projects.
- Ability to write clear, engaging copy for promotional and brand-focused content.
- Willingness and ability to travel up to 25% for location visits, openings, and local activation efforts.
Qualifications
Commensurate with experience.
Skills
Not specified.
Benefits
Not specified.
Pay
TBD.
Schedule
TBD.