Jobs · Marketing · North Carolina

Field Marketing and Activation Specialist

Robert Half · Charlotte, NC · 3 mo ago
On-siteMarketingFull-time

Responsibilities

  • Plan and carry out local marketing initiatives that increase brand awareness and support business growth across assigned locations.
  • Cook up promotional events, community activations, and grand opening support to create strong local engagement opportunities.
  • Develop marketing copy for email outreach, social media, and related communication materials while ensuring alignment with brand standards.
  • Partner with cross-functional stakeholders to organize campaign timelines, manage deliverables, and keep multiple projects moving efficiently.
  • Maintain an eye on the performance of regional campaigns and activation efforts, then share insights to improve future marketing strategies.
  • Support content creation for digital channels by tailoring messaging to local audiences and market needs.
  • Travel to centers and event locations as needed to assist with on-site marketing execution and promotional support.
  • Maintain organized records of campaign assets, schedules, and communications to ensure smooth coordination across initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • At least 1-3 years of experience in marketing or communications, ideally within a multi-location or service-focused organization.
  • Demonstrated ability to manage several priorities at once in a fast-paced work environment.
  • Strong written and verbal communication skills with the ability to adapt messaging for different audiences.
  • Experience supporting email campaigns, social media initiatives, and marketing communications projects.
  • Ability to write clear, engaging copy for promotional and brand-focused content.
  • Willingness and ability to travel up to 25% for location visits, openings, and local activation efforts.

Qualifications

Commensurate with experience.

Skills

Not specified.

Benefits

Not specified.

Pay

TBD.

Schedule

TBD.

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