Field Marketing Activation Manager

About the Role

The Field Marketing Activation Manager is a results-driven leader responsible for translating fleet-wide field strategy into local market activation and shaping RaceTrac’s community-based marketing efforts. This role owns the development and delivery of local and regional strategies that deepen community engagement, strengthen brand love, and drive traffic. Responsible for setting the direction for new store openings and grassroots initiatives, ensuring alignment with broader marketing objectives, this leader will localize programs to feel relevant to each market and drive measurable impact. By partnering closely with store teams and community stakeholders, the Field Marketing Manager builds meaningful relationships that enhance RaceTrac’s presence and deliver consistent, business-driving results.

Responsibilities

• Develops and oversees community marketing strategies that elevate RaceTrac’s brand presence in local communities and drive store traffic.
• Plans and executes local marketing activities including grand openings, remodels, sampling programs, struggling store support initiatives, product donations, and community events.
• Acts as a brand ambassador by building relationships with community members, local businesses, schools, first responders, and other key stakeholders.
• Facilitates community advocacy by engaging directly with local audiences to create a positive store-level impact.
• Analyzes local market conditions and conducts competitive analysis to determine appropriate marketing opportunities and protect existing market share.
• Evaluates store performance data and makes informed recommendations to prioritize marketing initiatives based on business needs and potential hyperlocal marketing impact.
• Serves as the primary liaison between field operations, store teams, and the community, ensuring effective communication and alignment on local marketing efforts.
• Attends on- and off-premise community marketing activations to provide support to RaceTrac field teams and other stakeholders, as needed.
• Measures and reports on the effectiveness of local marketing plans, making adjustments as needed to ensure continuous improvement and alignment with brand objectives.
• Develops and maintains a local marketing toolkit to ensure consistent and effective execution of community marketing initiatives.
• Partners with the Brand Strategy team to create and execute competitive intrusion, sampling, and new market activation strategies that support broader marketing goals.
• Supports the Partnerships team with planning and execution of RaceTrac’s annual Run for Research 5K.

Requirements

• Bachelor’s degree in marketing, business, or a related field preferred.
• 5-7+ years of progressive marketing experience, preferably within a brand-driven company or food/QSR environment, with demonstrated ownership of field marketing, local activation, or community engagement initiatives.
• Proven track record of managing and executing successful field marketing initiatives and local events, with an eye for detail.
• QSR or C-store operations experience preferred.

About RaceTrac

At RaceTrac, our people make the difference. Whether you’re working in a store, at our corporate office, or on the road, you’ll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions—RaceTrac, RaceWay, Energy Dispatch, and Gulf—there’s always a new challenge to take on and a new path to pursue.