Field Marketing Specialist

About the Role

The Marketing Specialist supports Aramark's clients with product innovation, merchandising, and promotions. This role acts as a liaison between Aramark's Marketing team and client account locations, ensuring client and consumer needs are met while adhering to Aramark standards.

Responsibilities

• Conducts marketing research and data collection: focus groups, surveys, campus mapping, trend development/research, and competitive pricing analysis.
• Strategic planning, innovation, and creativity: Develops marketing plans and new strategies/tactics to promote existing or new locations, enhancing sales and customer satisfaction.
• Sales support: Develops and executes annual campaigns, including oral and written presentations, for various target groups. Supports Business Development with Request For Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs).
• Marketing: Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing.
• Builds relationships with clients, organization department heads, and subgroups/community groups.

Qualifications

• At least 3 years of product, marketing, and/or merchandising experience.
• People management experience for at least 2-3 direct reports.
• Bachelor's degree or equivalent experience in business or marketing.
• Proven ability to increase sales and measure the impact/return on investment of implemented programs.
• Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, thinking creatively and strategically.
• Excellent interpersonal skills, including presentation, public speaking, and client interaction.
• Proficiency in social media and MS Office products.
• Valid driver's license and vehicle.

Pay

The salaried rate for this position is $70,000.00 to $80,000.00.

Benefits

Aramark offers comprehensive benefit programs and services for eligible employees, including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to eligibility and legal requirements.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by purpose, Aramark strives to do great things for each other, partners, communities, and the planet. Aramark is committed to equal employment opportunity and does not discriminate based on race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by law.