Field Marketing Specialist

About the role

Freshworks is looking for a Field Marketing Specialist to build the operational engine behind our regional event programs. Today, Field Marketing Managers (FMMs) own both the strategy and the execution of every event, from forecasting and business cases to vendor contracts and lead uploads. This role is designed to offload execution tasks, allowing FMMs to focus on strategy, stakeholder relationships, and pipeline impact while you ensure flawless on-the-ground program delivery—from kickoff through post-event closeout.

This is a pooled model, so you’ll support multiple FMMs across a region and gain exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations. Priorities and assignments are managed centrally based on event complexity, timing, and regional need.

Responsibilities

• Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
• Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget.
• Program Logistics & Production: Own the shipping, swag, and promotional execution—the physical work that makes an event happen.
• Brand & Creative Coordination: Partner with Brand, Design, Content, and Web teams, alongside the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.
• SFDC Campaign Operations: Own campaign setup, registration, lead uploads, routing, and communications—the operational backbone of every campaign.
• On-Site Event Execution: Be the steady hand running the show in the room when necessary, in support of FMMs.
• Budget Tracking & Reconciliation: Track and report where every dollar is spent.
• Reporting & Wrap Decks: Turn raw event data into clean, digestible summaries for leadership.
• Process Improvement: Maintain templates, documentation, vendor resources, and repeatable event workflows to improve consistency and scalability.
• Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.

Requirements

• Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
• Multitasking Under Load: Comfortable juggling multiple vendors, budgets, and deadlines simultaneously.
• Tool Fluency: Working knowledge of (or eagerness to learn) SFDC, Airtable, Cvent, and SplashThat.
• Detail Orientation: Proactively identify and resolve issues (e.g., noticing a short swag order before it becomes a problem).
• Composure On-Site: Remain calm under pressure; events don’t run on a script.
• Strong Communication: Clear written and verbal communication for cross-functional coordination with Ops, Content, Digital, Web, and Brand teams.
• Service Mindset: Ability to manage expectations across multiple internal stakeholders.
• Independent Execution: Work autonomously while keeping program owners informed.
• Travel Flexibility: Able to travel approximately 25–40%, including occasional evenings and weekends, based on the event calendar.

Preferred Qualifications

• Prior experience in a shared-services or pooled-support model.
• Exposure to enterprise B2B field marketing or an ABM motion.
• Experience partnering with Sales on event outreach, lead follow-up, or campaign execution.
• Experience managing branded event assets, tradeshow booths, or promotional production.

Schedule

This is a hybrid role with onsite expectations of 3 days a week (Tuesday - Thursday) at our San Mateo, CA headquarters.

Pay

The annual base salary range for this position is $100,000 - $125,000. Compensation is based on factors including location, experience, job-related skills, and level. Bonus and equity may be available.