Experiential Marketing Manager
About the role
The Experiential Marketing Manager at Schneider Electric's US Innovation Experiences Marketing team is responsible for designing, planning, and delivering customer experience components within strategic programs and enterprise initiatives. This role involves owning experience elements end-to-end, working closely with internal teams, agency partners, and program leaders to ensure cohesive, compelling, and aligned experiences.
Responsibilities
Experience Components: Ownership may include strategy, planning, and execution of experience components such as solution-led hubs, partner experience environments, guided tours, and immersive experiences.
Design, Production, and Execution: Lead experience components from concept through onsite delivery, including design development, production, and installation.
Program Exhibit Operations: Oversee logistics, production, and onsite execution for complex exhibit environments, manage vendors, and coordinate shipping, storage, and I&D activities.
Cross-Functional Workstream Leadership: Lead mission-based, cross-functional teams, provide clear direction, alignment, and decision-making, and manage timelines and execution details.
Integration Within Strategic Programs: Partner with program owners and stakeholders to ensure experience components align with overall program strategy, and balance brand standards with innovation and program-specific objectives.
Governance, Budget, and Continuous Improvement: Manage budgets, identify and mitigate risks, conduct post-program evaluations, and apply insights to improve experience effectiveness and efficiency.
Qualifications and Experience
Bachelor’s degree in marketing, hospitality, or event management or equivalent experience.
8+ years of experience in event marketing, tradeshow management, program, or complex program execution roles.
Strong understanding of solution-based portfolios and ability to translate technical content into compelling customer experiences.
Proven ability to lead complex workstreams and influence stakeholders without direct authority.
Strong understanding of tradeshow logistics and booth build processes, including structural approvals, union labor coordination, safety regulations, and vendor management.
Excellent planning, problem-solving, and stakeholder communication skills.
Benefits
Comprehensive benefits package including medical, dental, vision, life insurance, and retirement savings options.
Flexible work arrangements, paid time off, and other perks.
Opportunities for professional development and growth.