Experiential Marketing Manager

About the role

Own end-to-end logistics for our conference and event programs – venues, vendors, travel, materials, staffing, follow-up
Build and maintain relationships with event organizers, venues, and partners
Evaluate ROI for every event – which earned their spot, which didn't, and what to do differently next time
Bring great taste to how Pogo shows up, at every IRL touchpoint, including event displays, dinner menus, and swag
Design creative, experiential activations that make Pogo stand out to a niche audience of insights and research leaders – the hook, not just the booth
Partner with sales and marketing to make sure events convert
Run guerrilla marketing experiments to cut through at the events that matter most

Responsibilities

• Own end-to-end logistics for our conference and event programs – venues, vendors, travel, materials, staffing, follow-up
• Build and maintain relationships with event organizers, venues, and partners
• Evaluate ROI for every event – which earned their spot, which didn't, and what to do differently next time
• Bring great taste to how Pogo shows up, at every IRL touchpoint, including event displays, dinner menus, and swag
• Design creative, experiential activations that make Pogo stand out to a niche audience of insights and research leaders – the hook, not just the booth
• Partner with sales and marketing to make sure events convert
• Run guerrilla marketing experiments to cut through at the events that matter most

Requirements

• 3–7 years of experience in conference servicing, field marketing, experiential programs, or events at a tech company or creative agency
• Strong operations chops
• You can project manage many events at once with hundreds of moving parts and not drop the ball
• You can build a relationship with anyone – especially the people hosting events, to unlock the best slots, partnerships, and venues
• Great taste and creative instinct
• Able to evaluate spend honestly. Not every event is worth it. You can tell the difference and make the call to cut what isn't working
• You operate autonomously. You don't need someone telling you which conferences to consider or which vendors to call
• Up to travel up to 2x a month (primarily within the US)
• Active use of AI tools in your workflows

Qualifications

• Bonus: guerrilla marketing creativity, consumer insights experience, extensive travel experience

Skills

• Project management skills
• Event planning and coordination
• Relationship building
• Experiential marketing
• ROI analysis
• Event design and execution
• Travel management
• AI tool proficiency

Benefits

• Direct impact on revenue
• Opportunity to shape field marketing strategy
• Autonomy and flexibility in work style
• Opportunity to travel and build relationships

Pay

Competitive salary and benefits package

Schedule

Travel up to 2x a month (primarily within the US)